If you've ever carried a portable hard drive with you, one of your biggest fears is probably dropping it and losing all the data - mechanical hard disks often don't tolerate long falls. SSDs may solve that problem, but until their capacity and price make them feasible they aren't really options for mass portable storage. Transcend might have an answer though, with the introduction of a new portable hard drive built into a small but rugged enclosure that helps it survive long falls. They also pitch the drive as being aesthetically pleasing, masking the toughness of the drive with a sleek look.

Aside from the aesthetics, the drive itself is contained inside a silicone shell and hard casing, allowing it to survive falls and impacts that the majority of 2.5" hard drive enclosures wouldn't be able to withstand. Transcend is offering the drives in 250GB and 320GB capacities, with no mention if higher capacities are in the works. You can read more in the full press release after the jump.

Transcend Information, Inc. (Transcend), an international leader in storage products, today announced a stylish new addition to its exciting line of StoreJet™ portable hard drives. The StoreJet 25M-R portable hard drive is an innovative combination of anti-shock construction with an attractive design that masks the drive's true rugged nature in a tantalizing blend of crimson red and jet black.

Award-Winning Design

Winner of Japan's coveted G-Mark design award, the StoreJet 25M-R features an attractive two-tone contrast color scheme that sets it apart from the crowd. The StoreJet 25M-R is a perfect example of Transcend's commitment to creating high-tech products specifically tailored for consumers who not only value technological innovation, but also style and fashion. Gently rounded edges and a smooth exterior finish also provide a pleasant tactile feel that makes the drive comfortable as well as easy to grip.

Military-Grade Shock Protection

Hidden inside the StoreJet 25M-R's alluring exterior is a sophisticated dual-stage shock protection system that incorporates a rugged hard casing and vibration-absorbing anti-slip silicone outer shell that evenly distributes the force of an impact, along with a complete array of internal hard drive suspension dampers as a last line of defense. This innovative combination not only offers excellent protection against both vibration and impact damage, but also helps prevent the drive from slipping or falling in the first place. For added piece of mind, the StoreJet 25M-R protects stored data with a level of shock resistance that fully meets rigorous U.S. military drop-test standards (MIL-STD-810F 516.5 - Transit Drop).

Equipped with a high-speed 2.5-inch SATA hard drive, a convenient "OneTouch" Auto-Backup button, and free StoreJet™ elite data management software, Transcend's StoreJet 25M-R does much more than simply protect data against impact damage; it also makes storing and backing-up files easier and more productive. The eye-catching new StoreJet 25M-R is now available in 250GB and 320GB capacities.