MSI has announced that it is working together with Creative and THX to incorporate their audio technologies in an upcoming motherboard. Named "Big Bang," it will be the first motherboard to implement THX TruStudio PC along with Creative's EAX Advanced HD 5.0 audio technology. "Together, these technologies deliver the fullest audio experience for music, movies and games, while remaining true to the intention of the artists who created it," says MSI.

The Big Bang motherboard will be based on Intel's P55 platform and should prove to be worthy solution for mid-range gaming and media boxes that are looking for better-than-average onboard sound. At this year's IDF event, MSI also mentioned it would collaborate with LucidLogix to incorporate the Lucid HYDRA 200 real-time distributed processing engine, supporting universal multi-GPU configurations.

MSI's Big Bang motherboard won't hit store shelves for another few weeks, slated for an October 29 debut. I saw no mention of a price.