Samsung’s Galaxy Tab and Galaxy S are among the first devices to seriously challenge Apple’s hegemony in the tablet and smartphone markets, and now it looks like the consumer electronics specialist may be readying a new media player to unleash against the iPod touch. The device would essentially be like its Galaxy S smartphone without the mobile phone capability – much like the difference between the iPhone and the iPod touch.

Dubbed Samsung undoubtedly hopes to build upon the success of its Galaxy S smartphones with the Galaxy Player, but muscling into Apple's iPod business won’t be an easy task. Many have tried it before – including Sony, Creative and Microsoft – but failed to make a significant dent in Apple’s market share. Samsung has the advantage of supporting a wide variety of apps through the Android Market but it’s unclear if it will have an integrated music ecosystem a la iTunes.