Amazon is reportedly getting ready to launch a Netflix-like video streaming service that would be available as an add-on to its $79-per-year Prime service. Current subscribers would presumably get the option at no extra cost, while even for new subscribers the service would come in cheaper on a yearly basis than Netflix's $8-per-month ($96 annually) Watch Instantly offering -- not to mention that they get a few free shipping bonuses as well.

Rumors of Amazon either purchasing Netflix or launching a competing option have been heating up over the last few weeks, and the latest tidbit comes via screenshots , and a report by the Wall Street Journal in December citing a source "familiar with the matter", who claimed a streaming service was on the way and would be tied in with Amazon Prime.