Last week Valve ll proceeds (net of applicable taxes) will go directly towards the Japanese disaster relief fund that the American Red Cross has set up. It’s not quite as much as the 3+ million collected by Zynga through the sale of virtual Farmville items, but for a much smaller community behind a game that was released back in 2007, it’s definitely noteworthy. It also shows how popular the in-game store has become for Team Fortress 2 since Valve launched it last September.