Vizio originally announced aspirations to branch out from the television market and build PCs earlier this year at CES. The company has now made good on that promise by introducing a complete line of Windows 7 computers that includes a mid-sized notebook, Intel-inspired Ultrabooks and even all-in-one desktops.

The TV maker introduced a standard notebook, two Ultrabooks and two AIO systems at a press event in New York. All of the systems in question feature third generation Intel Ivy Bridge processors and start at $898.

The CN-15, Vizio’s mid-sized notebook that packs a 15.6-inch HD display operating at 1,920 x 1,080, includes three different configurations that are differentiated by CPU and RAM. The base model ships with a Core i3 processor, 4GB of RAM, Nvidia GeForce 640M LE graphics and a 500GB hard drive.

The Ultrabook line, which Vizio is calling Thin + Light, will be available in 14-inch and 15-inch screen sizes. Core i3, i5 and i7 Ivy Bridge processors are on tap and all models will include Bluetooth support and have SRS Premium Surround speakers. Graphics are handed by Intel’s standard HD 4000 integrated solution.

The smaller 14.0-inch unit has a native resolution of 1,600 x 900 pixels while the larger CT-15 gets the full 1,920 x 1,080 treatment. Battery life on the smaller computer is rated up to seven hours. CT-15 users can expect up to six hours of uptime on a single charge.

The Vizio All-in-One is available with either a 24-inch or 27-inch display (non-touch) with a maximum resolution of 1,920 x 1,080. Ivy Bridge processors come standard, as do GeForce GT 640M LE graphics and a 32GB solid state drive that uses Intel Rapid Storage Technology to cache frequently-used files. The 24-inch system starts at $989 while the larger system has an entry price of $1,098.

Vizio CEO Matt McRae seems to have a good understanding of what his company is getting into, what they hope to accomplish and what they believe the consumer is looking for.

Vizio will be shipping all of their systems with clean installs of Windows, meaning zero bloatware. That alone should speak volumes about their intentions but if that doesn’t mean much to you, they hope the sleek and forward-looking designs might catch your eye. As CNET points out, the new Vizio PCs offer a blend of unibody construction, hidden hinges and full HD displays.

Systems will be available for purchase at Wal-Mart, Amazon, Target, Sam’s Club, Costco and Microsoft Stores.