Microsoft yesterday announced that more than 45 new entertainment apps are coming to Xbox One and Xbox 360 consoles around the world. The announcement came just ahead of the Xbox: Game On briefing at the E3 press conference, which kicks off next week.

The new apps include Vine, Twitter, HBO Go, Showtime Anytime, Comedy Central, Major League Gaming, and more. Some of the apps will only be available in the US, while others will be accessible in various countries worldwide.

With the introduction of these new apps, which are scheduled to be available by the end of 2014, Microsoft is increasing Xbox's catalog by 25 percent to more than 225 apps, up from around 180 apps currently available.

The company said its goal is to offer gamers the ability to play blockbuster games and seamlessly switch to the TV shows, movies, and apps they love.

"Xbox fans are spending more time than ever on the console, spending more than five hours a day on Xbox One," Yusuf Mehdi, Microsoft's corporate vice president for devices and studios, said in a statement.

In addition, the company also announced a new feature for Xbox One: optimized-for-TV Twitter integration. Baked directly into the console's TV experience, the feature lets you see real-time tweets related to the shows you're watching, allowing you to follow and be a part of trending Twitter conversations.

The news comes a few months after the HBO Go app landed on PS3. Although Sony has confirmed that the PS4 will also be getting HBO Go, there is no word on availability yet.