Nvidia introduced its GeForce GTX 970 and 980 graphics cards last month and as we’ve seen time and time again, the competition answers the call with a fresh batch of price cuts. Such is the case with AMD as the chip maker has slashed the price of its Radeon R9 290 and 290X to new lows.

The Radeon R9 290 has been cut from $399 down to $299 while its bigger brother, the R9 290X, can be had for just $399, down from its previous $549 list price. Elsewhere, the R9 285 and 280X are now priced around $229 and $269, respectively.

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The price cuts haven’t gone into effect at all vendors just yet although major outlets like Newegg have already adjusted the prices on some of their offerings accordingly. Most of the base models at Newegg have been cut while some of the aftermarket offerings that are overclocked or feature special cooling are a bit more expensive.

As The Tech Report highlights, the price cuts are particularly timely when you consider Nvidia’s new cards appear to be in short supply. For example, Newegg carries multiple GTX 970 cards priced at $329 but all of them are currently out of stock. The same can be said about the GTX 980 which retails for $549 while those cards at Amazon are either out of stock or heavily marked up. Tiger Direct, meanwhile, doesn’t even have the GTX 980 listed.