Facebook wants to be more transparent and clear regarding the data it collects on its members. That's why the social networking giant on Thursday revealed it has tentatively updated its terms of service, data use policy and cookies policy to make them easier for users to comprehend.
Facebook has also launched a new tutorial on the matter called Privacy Basics. This interactive, color-coded walkthrough is available in 36 languages and answers some of the most commonly asked questions about how users can control their information on the site.
As noted by The Wall Street Journal, Facebook’s old policy was more than 9,000 words long; the revised version has been cut down to just 2,700 words.
Genie Barton from the Council of Better Business Bureaus consulted with Facebook on the revision. As she points out, if you write a policy for lawyers, it will be read by lawyers but for normal users, it has to be completely different.
Just to be clear, Facebook hasn’t actually made any changes to the way it collects data or added any additional privacy settings.
The social network is inviting its users to provide feedback on the proposed changes over the next seven says. Once those comments have been reviewed, Facebook intends to publish a final version which will go into effect 30 days later.
The changes come at a time when an overwhelming majority of Americans feel they’ve lost control over how their information is collected and used by companies. Facebook specifically has come under fire in recent memory regarding a number of privacy issues.
In 2011, the Federal Trade Commission ordered Facebook to obtain consent from users before making changes to how their information is shared with others. And just this past summer, users were up in arms when it came to light that Facebook had conducted psychological experiments on nearly 700,000 of its members.