HTC has quietly launched a new high-end smartphone for the Chinese market, known as the One E9+. Like previous phones in HTC's E series, the One E9+ swaps out the gorgeous metal body for a more mainstream plastic construction, while retaining flagship hardware on the inside.

One of the most impressive aspects of the One E9+ is the 5.5-inch Quad HD (2560 x 1440) display, which is the first 1440p panel used by the company, clocking in at 543 PPI. The camera array is the same as the One M9, with a 20-megapixel rear shooter complementing the Ultrapixel selfie camera.

Internally HTC has kitted out the One E9+ with a MediaTek MT6795M SoC, a high-end chip from the Chinese company that comes with four ARM Cortex-A57 cores clocked at 2.0 GHz alongside for Cortex-A53s at an unspecified clock speed. The GPU in this SoC is believed to be a PowerVR G6200, while the One E9+ is loaded with 3 GB of RAM and 32 GB of storage.

Like most handsets for the Asian market, the E9+ is dual-SIM and LTE compatible. There's no word on how much the device will cost, or when it will launch, but as all the details are now live on HTC's website, availability shouldn't be too far away.