Great Kickstarter campaigns typically have one thing in common: a well-produced pitch. Such is the case with We Happy Few, an intriguing game from Compulsion Games where drugs, paranoia and hunger reign supreme. But you wouldn't gather as much at first glance.

We Happy Few is set in an alternative history 1964 England. Everyone in this retro-futuristic dystopia stays hopped up on happy pills called Joy because, well, that's what you're supposed to do. Failing to do so will get you pegged as a Downer and trust me, you don't want that to happen.

What we have here is a first-person, procedurally generated, fully 3D city in which you - the sane one - must try and escape. As the only person around that isn't drugged out, you'll need to pretend you are as to not alert suspicion (and remain alive). You'll need to search the city for supplies that'll help you make it out, again, without getting caught or seeming out of place.

It's not a stealth game so much as you're hiding in plain sight.

You'll only have one life per game. If you die, you start over from scratch. Compulsion says this will likely make players think twice about trying to pull off crazy stunts.

We Happy Few is seeking $201,353 on Kickstarter and a pledge of just $25 is all that's needed to guarantee a DRM-free copy for the PC when it's ready (June 2016). The team has already raised over $52,000 and they still have 29 more days to go.