When Amazon announced last week its plans for 'Prime Day', which promised more deals than Black Friday, subscribers to the Amazon Prime loyalty program didn't know what to expect. Until yesterday, the actual deals promised in its announcement hadn't been clear. At long last, Amazon Prime Day is finally here, and while companies like Wal-Mart, Newegg, and Levi's were eager to take a leaf out of the e-commerce giant's book, the sales are anything but monumental.
Unless you're interested in everything from a $4 chef hat to a $10 phone case from a Chinese accessories company that's virtually unheard of, the bizarre variety in Prime Day's offerings can be somewhat overwhelming. Fortunately, deal experts have organized a handy list of sales that are likely to stick out among all the clutter:
- Fire HD 7 7" tablet: $79, regularly $139. (sold out)
- Amazon Fire TV Stick: $24, regularly $39. (sold out)
- Sleep Innovations Contour Memory Foam Pillow, Standard Size: $18.79, regularly $59.99. (sold out)
- Samsung SmartCam Wireless Day/Night Video Monitoring IP Camera with Wi-Fi: $49.99, down from $149.99. (sold out)
- Amazon Elements Baby Wipes 80 Count (Pack of 6): $4.40, regularly $10.99.
- KEF X300A Digital Hi-Fi Speaker System: $599, regularly $799.
- Herschel Supply Co. Heritage Ranch Backpack: $44, regularly $54.
- Fitbit Charge HR: $143, includes $25 Amazon Credit.
- Sanuk Women's Yoga Mat Wedge Flip Flop: $12, regularly $40.
- Crucial MX100 256GB solid state drive: $80, regularly $100.
- Joby GP3 GorillaPod Flexible Tripod with BH1 ballhead and level: $37, regularly $46.
- Skylanders Trap Team: Trap Master Lob-Star Character Pack: $7, regularly $14.99.
- Upcoming: 32-inch LED TV (model TBA): $75.
- Upcoming: 40-inch 1080p LED TV (model TBA): $115.
For items that are sold out, you can request to join a waitlist in which you'll be notified if the product once again becomes available to buy. While many have taken to social media their disdain with the sale, with some referring to it as a "garage sale" or "Amazon 'let's get rid of this inventory' Day", a spokesperson for savings site FatWallet.com suggested that "some of the best deals for both Amazon and Wal-Mart are yet to come when the West Coast gets to work."
For Amazon's sake, let's certainly hope so. Otherwise, this may turn out to be the one-off annual sales day the company was seeking to avoid. A minor discount off an item you weren't looking to buy is hardly a deal, although the prospect of Amazon bringing its better sales to the table later on in the day does make sense. I suppose we'll just have to wait and see.
Needless to say, Prime Day is unlikely to serve as a threat to Cyber Monday or Black Friday any time soon.