Social media has had a profound impact on a number of aspects of society. Services like Facebook, Instagram, Snapchat and others allow us to connect, share and communicate with others on an unprecedented level.

As Casey Neistat, creator of new social sharing app Beme (pronounced “beam”) correctly points outs, social media is supposed to be a digital or virtual version of who we are as people. But in reality, he adds, it’s just a highly sculpted, calculated, calibrated version of who we are that’s told through carefully selected images to portray something that doesn’t resemble the reality of things.

And that’s really only the half of it. More often than not, people get so caught up in trying to snap pictures or record videos to share on social media that they totally miss out on the experience. If you’ve been to a concert or sporting event in the past several years, you know exactly what I’m talking about.

This is where Beme enters the equation. It’s a new social sharing app that aims to find a balance between capturing media to share with friends all while not losing touch with what’s actually happening.

One of the key features of Beme is that you don’t look at the screen while recording a video or snapping a photo; instead, you hold your smartphone up to your chest. This triggers the proximity sensor on the phone which tells the app when to start recording (you can also press your phone up against a wall to grab a selfie).

Once you’ve captured a pic or video, it’s posted immediately; there’s no opportunity to preview / review. Content that your friends have shared is shown in a list-style view in which you press and hold to see what they’ve shared. Everything is ephemeral – once you view it, it’s gone forever.

Beme replaces traditional feedback (“likes”, hearts and so on) with selfies. If you see something you like, you simply tap the screen to send a real-time selfie. Neistat describes this as the most genuine of reactions.

If you want to try Beme for yourself, it’s available for download now in the App Store (no word yet on whether or not it’s headed to Android). Do note, however, that you’ll need a code to unlock the app. These can be given out by people that already have the app or from Neistat directly.