Would you believe me if I told you that hordes of people would be willing to drop what they’re doing during a weekday and head to the local movie theater to watch an E3 press conference?
That may sound a bit extreme but it’s exactly what diehard PlayStation fans did when Sony partnered with Fathom Events in 2014 to simulcast its E3 press conference to several theaters across North America.
Sony did the same thing in 2015, adding even more theaters to the equation. That said, they still didn’t have enough participating theaters to meet demand. Maybe they’ll have better luck this year?
Sony’s E3 2016 press conference is one of the most anticipated events of the entire show. This year’s event, which kicks off at 6 p.m. PDT on June 13, will be shown live in more than 85 theaters across the US, Canada and Latin America.
Tickets for theater viewing are absolutely free and will be made available on May 31 at 10 a.m. PDT. Should you miss out on a ticket, Sony advises putting your name on a waitlist. They’ll have a limited number of seats reserved for waitlist attendees, we’re told, but note that they’ll be handed out on a first-come, first-serve basis.
Those in attendance will receive some PlayStation swag including a commemorative Coca-Cola E3 Experience Cup and #37 from the PlayStation collectible card series that was first introduced at last year’s event. There will also be some digital gift baskets although Sony is keeping quiet on the contents of them for now.