Named after the German word for “immediately,” the Sofort utilizes Fujifilm’s Instax Mini film (or Leica’s own branded film, if you choose) and features an optical viewfinder, front-facing flash and multiple shooting modes including people, macro, sports / action, double exposure and of course, automatic.
There’s also a self-timer if you want to jump into a group picture and of course, a selfie mode (there’s even a tiny mirror on the front of the camera to help frame your selfie).
For those not familiar, a modern instant camera is much like the old Polaroid cameras in that whatever you shoot gets printed out immediately. In this case, printed images measure 3.4 inches x 2.13 inches (roughly the size of a standard credit card).
In this day and age of digital cameras and Instagram, this clearly falls into the novelty / retro category which can be loads of fun given the right situation.
The Leica Sofort goes on sale in November priced at $299 in your choice of white, orange or mint green color schemes. If that’s a bit more than you’re interesting in spending, Fujifilm will sell you one of its Instax Mini cameras starting at around $50 or you can try Polaroid’s Snap instant camera for under $100.