Hollywood studios for years have flirted with letting people rent movies in their homes shortly after their theatrical release. Those efforts, according to an exclusive report from Variety, are getting a bit closer to becoming reality (at an affordable price).
As the story goes, Warner Bros. CEO Kevin Tsujihara initially floated the idea of offering exhibitors (theaters) a cut of digital revenues in exchange for letting them offer films on-demand at $50 per rental just 17 days after their debut in theaters.
Some studios, such as Fox, felt $50 was too much to ask consumers to pay.
Instead, Fox and Warner Bros. are now reportedly considering making movies available between 30 and 45 days after their opening but for just $30 per rental – a price they feel won’t induce sticker shock from consumers.
As DVD sales continue to dry up, studios are looking for new ways to generate revenue and most would probably agree that this could be a major cash cow.
Additional revenue aside, studios are also interested in narrowing the window between theatrical debut and home release as it would save them money in the marketing department by not having to reintroduce audiences to a movie that hit theaters months earlier.
Given the options on the table, which would you prefer? Pay $50 to watch a movie in your home 17 days after its debut in theaters or $30 to watch it a month or so after release? Let us know your thoughts in the comments section below!