Marvel Studios has joined forces with Frito-Lay on a new Guardians of the Galaxy Vol. 2 promotion that’ll see the flavored tortilla chip maker build a rechargeable audio player directly into select bags of Doritos.
The bag, first shown by Billboard, will feature a headphone jack in which you can plug into and listen to the movie’s entire soundtrack including Glen Campbell’s “Southern Nights,” Parliament’s “Flash Light,” Silver’s “Wham Bam Shang-A-Lang,” Fleetwood Mac’s “The Chain” and George Harrison’s “My Sweet Lord,” among other tracks.
Oh, and David Hasselhoff is also on the soundtrack. Go figure.
Ryan Matiyow, senior director of marketing for Frito-Lay North America, told the publication that Guardians of the Galaxy Vol. 2 was yet another way for them to take an amazing musical pop culture hit and elevate the experience.
Mindy Hamilton, senior VP of global partnerships at Marvel Entertainment, echoed similar sentiments, noting that Marvel and Doritos have a very similar set of core fans so they wanted to maximize availability of the soundtrack by making it accessible in a unique way.
The first Guardians of the Galaxy soundtrack hit the top spot on the Billboard 200 albums chart in 2014 and finished that year as the fifth biggest-selling album in the US (and the top soundtrack).
The limited edition bags will be available exclusively via Amazon come April 28 while supplies last.