Nvidia began a push Tuesday to become as powerful in graphics chips for handheld devices as it is in the desktop market.

The Santa Clara, Calif.-based company introduced a new brand name--GoForce--for the product line, which it picked up through its August acquisition of MediaQ. The company also unveiled the flagship product in the family, the GoForce 2150, geared to make cell phones and handheld computers better at taking digital pictures and playing games.

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