Roku Utra gets you into 4K HDR streaming for less than $99, and represents a really good bargain. But it’s not a smart streaming box, and its interface is simple to a fault with not enough features or flexibility for power users. With more apps than anyone else, you get quantity but not necessarily quality. It's function, but it needs a new interface, smarter voice search, and updates to some dated apps.
Some people might need Roku's most-expensive streamer, but its cheaper Streaming Sticks should be fine for most.