Nokia plans to slash prices across its entire product line this September in an attempt to bolster sales, according to industry insider Eldar Murtazin, who is known for often accurately reporting inside information pertaining to Nokia and other smartphone vendors. Murtazin posted the following message on his Twitter account: "Nokia are going to cut prices for the whole product line by 10 per cent in September. They struggle for a market share worldwide."
Nokia's share of the global cell phone market has been steadily declining in recent months. The company's solution has been to dump Symbian in favor of Microsoft's Windows Phone operating system. Still, the transition period is going to be a long and hard one, and the company knows it. Apparently Espoo believes the solution is lower prices.
Nokia's first Windows phone, codenamed Sea Ray, looks nearly identical to the recently-announced Meego-based N9 smartphone, but it's running Microsoft's Windows Phone operating system. Nokia's first Windows Phone 7 handset(s) will be launching in Europe later this year: France, Germany, UK, Spain, Italy, and the Netherlands have been confirmed.
Five months ago, Nokia announced that it was choosing Microsoft's Windows Phone as its primary smartphone platform. Three months ago, Nokia and Microsoft finally signed a definitive agreement regarding their global mobile ecosystem partnership.
Windows Phone 7.5 (codenamed Mango) is expected to begin rolling out this fall (check out our preview from last month). There is talk that Microsoft is already working on the next Windows Phone updates, codenamed Tango and Apollo. Last year, we heard of that the second major update to Windows Phone will be Apollo, due toward the end of 2012. At some point Microsoft will have to release Windows Phone 8. One of these updates could indeed be Windows Phone 8, or an update to Windows Phone 8.
It's generally accepted that Windows Phone is not selling well. AT&T Mobility CEO believes things will start to pick up with codename Mango and as the Windows Phone Marketplace gains more apps. Nokia CEO Stephen Elop meanwhile argues that Windows Phone scores better than Android and iPhone with consumers, but OEMs are doing their best work for Android. He believes that once Nokia starts doing its best work for Windows Phone, the platform will take off. Microsoft says it dreams of selling 100 million Windows phones per year.