Microsoft showers Build devs with gifts: Surface RT, Lumia 920, etc.

By on October 31, 2012, 8:30 AM

Microsoft, like other large companies, has a reputation of handing out some pretty awesome swag to conference-goers. Last year Redmond kicked off its Build conference by handing out tablets running Windows 8 to developers and members of the press.

The hardware and operating system were both preview builds at the time, but it gave devs a good look at where Microsoft was heading on both fronts. So when the Build conference rolled around this year, would the company be able to top last year’s freebies? You betcha.

Microsoft CEO Steve Ballmer took the stage for a keynote address at this year’s Build conference. He used the opportunity to announce that all developers in attendance would leave with a 32GB Surface RT tablet complete with a touch cover.

To say that developers were ecstatic would be an understatement, but much like an Opera giveaway show, there were more gifts still in store for audience members. Ballmer also threw in 100GB of SkyDrive storage free of charge. To sweeten the pot even more, Nokia’s global head of developer relations Richard Kerris extended a free Lumia 920 handset to developers.

Ballmer told those in attendance that hundreds of millions of people are just aching to use their applications. He further promised that Microsoft would do more marketing for Windows 8, saying that people won’t be able to pick up a newspaper or turn on the television without seeing their ads. It’s the best opportunity for developers today, he said.




User Comments: 5

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likedamaster said:

Disgusting... the amount of so called "journalists" accepting these freebies. Part of the industry I guess, but still. How can you give a subjective view of the product if you're compromised?

SantistaUSA said:

Disgusting... the amount of so called "journalists" accepting these freebies. Part of the industry I guess, but still. How can you give a subjective view of the product if you're compromised?

Why disgusting? They are not required to write anything good or bad about it, all companies do that, they want the publicity, wants people talking about it and getting to know the product. I've been working retail for over 10 years, I get special deals from Intel (Intel Retail Edge), got an i7 960 back in november of 2010 for $100, mainly for doing their training and learning about their products. It's great marketing and I'm not required to make this up or say good things about them!

Guest said:

"Disgusting... the amount of so called "journalists" accepting these freebies. Part of the industry I guess, but still. How can you give a subjective view of the product if you're compromised?"

that's what we call 'marketing strategy', and like SantistaUSA's said, they (the industry) only want the publicity about their product being well-known to the public

Guest said:

Actually press and analysts did not get a device as far as I know.

Guest said:

I think you mean Oprah, not Opera.

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