Microsoft set an ambitious goal to achieve one billion Windows 10 installations within three years of its July 2015 launch. As of last month, the Redmond-based company was well on its way to hitting that goal with more than 300 million devices now running its latest operating system although getting to that point hasn’t been without controversy.

At issue is Microsoft’s pushy, under-handed and outright deceptive tactics to try and get users to upgrade their machines to Windows 10. Anyone that has yet to do so is well aware of how annoying the constant pop-up reminders from Microsoft can be.

It was recently discovered that Microsoft had modified its pop-up window in such a manner that clicking the X button to close the pop-up equated to giving Microsoft consent to go ahead with the Windows 10 update. There’s absolutely no excuse for this level of dirty trickery, period.

And lest we forget the fact that this past February, Microsoft made Windows 10 a recommended update rather than an optional update which meant those with automatic updates enabled would get Windows 10 without consent.

After recently losing a court case over the matter, Microsoft has apparently decided to once again modify its update approach.

In a statement to The Verge, Microsoft’s Terry Myerson said that since they introduced a new upgrade experience for Windows 10, they have received feedback that some customers found it confusing. He added that they’ve been working hard to incorporate the feedback (complaints) and this week, they’ll be rollout out a new upgrade experience with clear options to upgrade now, schedule a time or decline the offer.

For once, it’d be nice to see a company rep come out and admit that they screwed up and / or were deceitful. Instead, the blame is passed to the consumer and described as being “confusing.” In what world is clicking the X to close the window ever considered consent?