Microsoft says it has plenty to celebrate this holiday season. In the company’s year in review blog, the Redmond firm reveals that more people than ever before are switching from MacBooks to Surface devices, and that demand for the Surface Hub has been exceptionally high.
The Windows maker cites the disappointment surrounding the new MacBook Pros as a part of the reason behind the Surface’s success. Pro issues such as their high price, current lack of a 32GB option, and the polarizing Touch Bar replacing the function keys have apparently led to more people, especially professional users, making the switch to Microsoft machines.
Additionally, Microsoft reports that more people than ever before took advantage of its Mac-for-Surface trade-in program. The company was offering $650 towards a touch-enabled Surface device if consumers traded in their old MacBook. Moreover, the post attributes excitement over new Surface products, such as the Surface Studio and Dial, as a factor behind the brand’s increase in popularity - November turned out to be the best month ever for sales of Surface devices.
It’s not just consumer Surface devices that have done well this year; Microsoft’s giant, all-in-one conference system, the Surface Hub, has also exceeded expectations. Despite being delayed twice and seeing its original selling price raised by $2000, demand for the units outstripped supply.
Microsoft revealed that, nine months after its launch, the company had shipped Surface Hubs to over 2000 customers in 24 countries. With the devices aimed at the enterprise market, the average order is approximately 50 units, though one unnamed car manufacturer ordered 1500 units. With the 55-inch version costing $8999 and the 84-inch Hub priced at $21,999, you can understand why Microsoft is pleased with these figures.
The company hopes to ramp up sales of the Surface Hub with a try-and-buy program, allowing customers 30 days use before they commit to purchasing a device. Microsoft will also be increasing production and adding new value-added resellers for the systems. While all this means the Surface Hub’s future looks rosy, it will soon have a competitor in the form of Google's similar but cheaper Jamboard, set for release in the first half of 2017.