To be honest, it was mine own fault. It was a Titan X (Pascal) and I hated the default cooler: a desperately useless blower unit that couldn't keep it under 80 degrees C, even at 100% fan speed. I did consider getting an EVGA or NZXT hybrid cooler, but availability was poor and the cost a little too high.
So I went with the Arctic Accelero Xtreme IV - a pig to fit, but utterly silent (even at 100% fan speed) and the GPU never exceeded 58 degrees C. However, the memory and VRM components weren't covered by a heatsink, and despite running on full fans all the time, I'm not convinced they were ever cooled properly.
Signs of RAM artifacts appeared around 8 months ago, followed by random spots of it just cutting out. Eventually, it cut out once more, but never came back to life again: not even at the BIOS stage.
Mourning lasted a week (7 days of experimenting with gaming via an Intel Graphics UHD 630...) before the new puppy-in-the-house arrived: an MSI RTX 2080 Super Ventus XC OS (stupid name). Back to noisy fans and a hot GPU again, though. Must. Resist. Changing. The. Cooler!
"Silicon a te factum est, ut materies silicea natura vos revertetur"