Amazon destroys Apple's iPad in new Kindle ad

By Emil ยท 14 replies
Sep 15, 2010
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  1. Amazon is not going to let Apple's iPad steal all the thunder away from its Kindle. The online retail has decided to demonstrate how its electronic reader is better than the competition simply by pointing out the differences in screen quality. In a Kindle commercial aired on TV and uploaded to Amazon's Kindle channel on YouTube, the web giant shows a man and a woman lounging beside a pool in the sun.

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  2. kyosuke

    kyosuke TS Rookie Posts: 47

    1 this is old news
    2 they didn't destroy it
    3 there are so many ways amazon could of "destroyed" the iPad although they should be focusing more on the Nook.

    Plus+ she is wearing sun glasses, all he had to do to shut her up was put on a movie, music, game, chat, stock market, surf the web, hell even write a book. Bad Advertisement. BTW Amazon sells the iPad.
  3. PanicX

    PanicX TechSpot Ambassador Posts: 669

    Paperbacks are even cheaper.
  4. Actually, I though it was a rather good ad and a nice jab.
    Cheaper more single purpose, surprised they didn't go after battery life either.
  5. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,287   +903

    @Kyosuke: The add was perfect. You should have something wrong in your head to be there and put a movie, or play a game, even chat, and you know what? you couldn't with that sun light.

    Please learn to read, they destroy as in they put mud on ipad over the kindle, not outsell it in any way. Besides... an iPad costs 5 or even 6 times a Kindle which is extremely bad for what it can do... I rather have a netbook xP
  6. Out of touch.

    Not sure you want to brag about $200 sunglasses when so many people are broke and out of work. Makes the woman look like a snob or something worse I won't print here. Pushing the lower price is the right idea, but this is an stupid way to go about it.

    And really, all they both need is some kid to cannonball next to them an they'll learn the hard way why it's better to just take a good old fashioned book to the poolside.
  7. tipstir

    tipstir TS Ambassador Posts: 2,477   +126

    Android OS tablet taken second place it can even gives you more for less. I can view Amazon Kindle as well. Still this video puts the iPod to shame and again you can't compare the two as one being PC and the other is e-Reader which is not even in color more monochrome.
  8. tengeta

    tengeta TS Enthusiast Posts: 612

    I don't really see competition between these devices, its like advertising a netbook as better than a desktop.
  9. Timonius

    Timonius TS Evangelist Posts: 647   +58

    'Ouch' 'Burn!' 'Oh Snap!' LOL!
  10. I thought the same thing at first...but then I realized they are going after apple customers so it makes sense.
  11. Apple can sell a piece of wood and paint it as an iPad with nice looking icons and it would far outsell anything Amazon would provide.
  12. The commercial didn't destroy the iPad. Sure, the kindle may have a better screen, but I don't know anyone who would buy an iPad just to use it as an e-reader (wow, for once I'm actually standing up for Apple, lol). But seriously, it's kind of common sense that the 2 devices are not the same, so any comparison is a stupid idea.

    But I guess for the average consumer who doesn't think for themselves, the commercial worked, although I honestly didn't pay attention to the fact that it was an iPad...I thought it was some other e-reader (afterall, who compares an e-reader to a tablet? Lol).
  13. Think I have something kindling right now. She is hot!
  14. TJGeezer

    TJGeezer TS Enthusiast Posts: 385   +10

    Nuts. And here I just ordered an iPad from Apple so I could read Kindle books out by the public pool while lounging around next to professional models. Guess I'll have to think up a new come-on. Let's see... "You paid $200 for your sunglasses? Geez, I got the same pair for only $5 plus $172.50 S&H on eBay." Yeah, that might work.
  15. Looks like Emil Protalinski is yet another Apple\iPad envy patient.

    Besides, this is days old. They must be out of meaningful material and desperate for hits at TechSpot.

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