AMD GPUs are climbing the sales charts as Radeon beats Nvidia on Amazon and in Germany

[midian182]

In a nutshell: Despite Nvidia losing fans over the last few years as its focus on gamers diminishes (or disappears), the company's GPUs have dominated the sales charts. But that status quo is starting to change: Amazon's top 10 best-selling GPU list is an even split between Team Red and Team Green, with the highest position held by a Radeon 9000-series card. Meanwhile, in Germany, AMD is the one that's dominating sales – at least at one retailer.

The rise of RDNA 4 was highlighted by TechEpiphany on X.

– TechEpiphany (@TechEpiphanyYT) September 6, 2026

The Amazon best-selling list has changed slightly since the post, but the Radeon RX 9070 XT is still the top GPU. This Gigabyte version is priced at $749, which, of course, is considerably higher than the GPU's $599 launch MSRP.

The other AMD cards in the chart are an Asus model of the 9070 XT, an Asrock 9070, and an Asus 9060 XT. Nvidia also holds four positions with its RTX 5070, RTX 5060 Ti, and two RTX 5080 models.

Things appear even more favorable for Lisa Su's firm in Germany. The figures, which come from Mindfactory, show AMD accounting for almost 56% of all GPUs sold over the last week, while Nvidia holds a 40% share. Again, the RX 9070 XT is the most popular card by far, followed by the RX 9060.

It's worth remembering that Mindfactory has a reputation for favoring AMD, offering promotions, discounts, and bundles featuring its products, which help push up sales figures. The store's AMD cards have outsold Nvidia's in the past.

However, these charts do illustrate the impact of the memory crisis on the graphics card market. All GPUs are more expensive, but AMD's are often cheaper than equivalent Nvidia cards.

The other reason is likely simple availability. The Amazon chart shows three AMD cards in stock, while Nvidia only has one – a Gigabyte RTX 5080 for a colossal $1,599, and that's with a 6% discount.

Only one company dominates the Steam survey GPU chart

TechEpiphany's claim of AMD "dominating everywhere" might be a bit of an exaggeration, but there are signs of consumers opting for its cards because of the cheaper prices – or just buying them because there are no Nvidia alternatives. The most valuable company in the world still has GPUs in almost 73% of Steam survey participants' machines, compared to AMD's 18.6%, so we're not seeing a red revolution just yet.

Permalink to story:

AMD GPUs are climbing the sales charts as Radeon beats Nvidia on Amazon and in Germany

 

[winjer]

This might be true for the DIY market, but it's still a fraction of the PC market, when we account for prebuilt PCs.
Though this might be good news for AMD, it won't move the needle in a huge way.

 

[Beerfloat]

Some nobody put out a real honest to goodness tweet omg stop the presses

 

[Lounds]

I think this just proves that Nvidia is prioritising enterprise/data center first. This is definitely an open goal for AMD to take advantage of, especially with using GDDR6 memory and having lower demand for that type of memory. It also proves that gamers want 16GB of VRAM as a minimum going forward. RTX 5070 owners will likely have to upgrade a lot sooner than they anticipate once PS6/Next gen consoles come out with new games targeting their memory allocations.

 

[J95qRP7]

Steam is so subjective. Australia has very favourable AMD pricing. I'm assuming other countries do too. I'm curious how steam accounts for this. I know statistics accounts for this, but I’m sure Australia has much high Radeon users than other countries.

 

[Neatfeatguy]

Nvidia GPUs have really jumped in prices whereas AMD GPUs haven't gone up as much (or at all in some cases) in the past 6 months.

I can still find a 9070XT for as low as $699, same price as it was 6 months ago.
A 5070 Ti about 6 months back was around $900ish and now the lowest I can find is $1129.

Price is playing an important part in this. AMD cards are available and are generally much better priced over equivalent Nvidia cards. There'd be no way in hell I'd pay over $1100 for a 5070Ti when I can get my hands on a card from AMD with similar performance for $700

 

[Beerfloat]

Steam is so subjective. Australia has very favourable AMD pricing. I'm assuming other countries do too. I'm curious how steam accounts for this. I know statistics accounts for this, but I’m sure Australia has much high Radeon users than other countries.

AMD pricing not going up as much as Nvidia is not a sign of popularity. It means unsold inventory.

 

[MasterMace]

Better pricing, better availability, and most Radeons don't use Nvidia's proprietary Fire Hazard power connector

 

[Lew Zealand]

The best part of these stories is the defensive copium by posters who's identities seem tied to nearly- or multi- trillion dollar companies. Just like Apple/Intel, Intel/AMD, Android/iOS, more endless tribalism.

 

[Bamda]

I can get a Radeon RX 9070 XT for $750 on Amazon and $760 on Newegg, New. Enough said.

 

[Theinsanegamer]

The best part of these stories is the defensive copium by posters who's identities seem tied to nearly- or multi- trillion dollar companies. Just like Apple/Intel, Intel/AMD, Android/iOS, more endless tribalism.

The best part is the posters who fill their diapers and have a cry session every time they find out that people still buy GPUs and they are just too broke to afford a PC now, since they spend all their free time posting online instead of working an extra shift at McWagies.

 

[GodisanAtheist]

As a 9070XT owner who is very happy with his purchase, I rest assured that AMD will snatch defeat from the jaws of victory here.

Nvidia doesn't seem to care much for the gaming market at this point, and frankly neither does AMD as they're just as interested in that multitrillion dollar AI pie as Nvidia is.

I'm pretty sure AMD (and Nvidia honestly) have reduced their consumer driver teams to a vibecoding goat or something at this point.

AMD lucked out that its GPUs use GDDR6 and have avoided the absolutely brutal pricing of GDDR7 that Nvidia uses, and AMD have... lucked out???... that they are still the "other guys" in enterprise/datacenters/etc with regard to their CDNA/Instinct line and so don't have the same kind of upward pressure on the consumer segment that NV does.

 

[Theinsanegamer]

As a 9070XT owner who is very happy with his purchase, I rest assured that AMD will snatch defeat from the jaws of victory here.

Nvidia doesn't seem to care much for the gaming market at this point, and frankly neither does AMD as they're just as interested in that multitrillion dollar AI pie as Nvidia is.

I'm pretty sure AMD (and Nvidia honestly) have reduced their consumer driver teams to a vibecoding goat or something at this point.

AMD lucked out that its GPUs use GDDR6 and have avoided the absolutely brutal pricing of GDDR7 that Nvidia uses, and AMD have... lucked out???... that they are still the "other guys" in enterprise/datacenters/etc with regard to their CDNA/Instinct line and so don't have the same kind of upward pressure on the consumer segment that NV does.

This is more blatant misinformation and sour grapes. Both AMD and nvidia continue to develop consumer software like FSR and DLSS, and both maintain consistent driver release schedules.

Please go touch grass, you have completely lost touch with reality.

 

[GodisanAtheist]

This is more blatant misinformation and sour grapes. Both AMD and nvidia continue to develop consumer software like FSR and DLSS, and both maintain consistent driver release schedules.

Please go touch grass, you have completely lost touch with reality.

-Lol. LMAO even.

 

[BumFarto]

AMD pricing not going up as much as Nvidia is not a sign of popularity. It means unsold inventory.

That’s one possibility though more likely it’s that the supply and the demand are well matched: excess unsold inventory tends to put downward pressure on prices since the supply is significantly exceeding demand (hence unsold inventory). From what hub and others have indicated the prices have risen for AMD but more slowly. It could also indicate a concerted effort by amd and aib to hold prices in check to try and gain market share.

It’s really too bad amd hasn’t better planned this to try and take advantage of the opportunity nvidia has given them in that sector.

 

[OortCloud]

The 9070 and 9060, both XT and non-XT, have a combined total of almost exactly 3% on the Valve hardware survey. That is a significant market share but not amazing. Lets hope they continue to undercut NVidia and become a real player in this market like they did with CPUs. I'm not holding my breath though because AMD tend to love pricing their GPU's on a performance parity with NVidia at which point they don't sell because, like it or not, most people will buy an NVidia card in that situation.

 

[manowar51]

We all know why this is, because Nvidia cards shot up in price recently. Over the last 20 years or so the market has overwhelmingly favoured Nvidia. The only times AMD have done well is when they have sold cards for significantly less than what Nvidia charge. At price parity, buyers almost always choose Nvidia and that hasnt changed. And I completely understand that, I personally would pay more for the Nvidia card. But not the markup thats being asked right now.