...Since every Zen-based CPU has basically "hit it out of the park", ....as they were behind Intel in CPU design (It took 10+ years to get the performance crown back) and look what happened there. They came seemingly out of NOWHERE to lay a major beat-down on Intel, ...
Seriously? Such ridiculous hyperbole. I hope you are not trying to hype AMD's stock now.
In terms to absolute performance, in what way has AMD got a server level processor that is has beat intel? See:
https://www.cpubenchmark.net/high_end_cpus.html
There was no major beat-down. Only thing AMD can make a reasonable play on is price. AMD has to deliver unrivaled value to the customer. As much as Intel hates this, Intel only has to lower their prices, but no performance crown has been taken by AMD, and this is a fact. Morever, Intel can easily glue more cores together and it would just be a packaging issue to put something out like that and price accordingly.
As far as Ryzen is concerned, AMD has overpriced them and you can see the pricing trends. The i7-7700k at release in January was $305, today it is at $280 see:
http://www.microcenter.com/product/472529/Core_i7-7700K_Kaby_Lake_42_GHz_LGA_1151_Boxed_Processor
On the other hand the R7 1800x released at $500 and it is now at $350 see:
http://www.microcenter.com/product/476003/Ryzen_7_1800X_36_GHz_8_Core_AM4_Boxed_Processor
For product that supposed "hit out of the park", how the heck did the price drop 30% in less than 6 months? Yep they sure hit it out of the park, but it didn't land on the fairway or the green, and they forgot the people were actually playing golf, not sure what that base ball bat is good for. LOL. And even at $350, the 1800x is overpriced compared to their own 1700 at $270 see, which everyone now know benches roughly the same as the 1800x see:
http://www.microcenter.com/product/..._AM4_Boxed_Processor_with_Wraith_Spire_Cooler
AMD should have priced Ryzen like this from day 1:
$250 max for their top line Ryzen 7
$150 max for their top line Ryzen 5
$100 max for their top line Ryzen 3
Especially since it is well known that Ryzen have GPU bottleneck timebomb that will only get worse with faster GPU going forarward and the ryzen failing to keep up with the GPU. We can already seen that with GTX1080ti at 1440p being capped by the current iteration of Ryzen. The sleight-of-hand 4K 60fps or less is good enough GPU bottleneck trick fools no one.
They need to earn back whatever remains of the goodwill of their customers leftover from back in the socket 939 era. And since their products do NOT win accross the board, they must deliver unrivaled value, just like what they did with the AthlonXP(barton, thoroughbred, t-bird) back in the late 90's and early 2000s. Vega being more power hungry will also require a serious price reduction to be competitive.
I do NOT doubt AMD can put out a reasonably competitive products, and I stress "reasonable". Reasonable require AMD to price for the consumers, games, and other users alike a price that provide unrivaled value.