This is good publicity for AMD.
2 things:
- AMD is at the headline for a short time, reminding itself just before they announce new line-up
- This price increase (for no meaningful performance uplift) prepares the consumer for high prices of the new line-up.
I may be wrong, we will see.
For anyone paying attention, the headlines for AMD are nothing to speak of. Not worth it seems to be the summary from multiple tech review sites with side drones of they are adopting the sIntel business model - said with a derogatory tone.
On the one hand, I see your logic of this preparing the consumer for higher prices. On the other hand, if the XTs do not sell well that sends a message back to AMD along the lines of "we're not buying it".
At this point, with X parts still available, if I were to build again, I would not change my decision to by the X part. They are a better value even when buying an aftermarket cooler, IMO.
The question is when will the market push back? sIntel has pushed mediocre generation after mediocre generation at higher prices and with each generation requiring a new MB. We could argue that AMD's recent announcement of Zen 3 being the last generation to support AM4 sockets is somehow a slight to their customers. However, AMD has, IMO, been clear from the start that 2020 would bring the last of AM4.
The bigger issue for me, though, is the ever rising prices on CPUs and GPUs without substantial performance increases. Though it is clearly different, I will liken this to ever increasing cable/satellite subscription prices. The market has responded to those by, in general, consumers dropping traditional cable/satellite subscriptions.
We will see, but I tend to think that the similar market stresses are already present due to sIntel's actions, and the question now is, will consumers tolerate the identical stresses when imposed on them by AMD.
There are always those who do not care about costs; however, I think they are a much smaller segment of the marketplace than those who do care about costs.
Overall, I think there has been a detrimental effect on the market due to sIntel's actions - many out there are fed up with it. I doubt that that effect will disappear because AMD.