Its an odd article. No noise tests on a cooler review? And the only stress test is Blender and Overwatch? I mean its like you purposefully didnt put a load on the CPU! I get it you want to represent real world use but we all live in different climates anyway. Also the games most people play are actually probably more CPU intensive than Overwatch. Why not an OCCT stress test instead of blender, itl get the chips hotter than blender will. Other tech sites have reported quite bad ticking noise from the AMD wraith coolers, did you find this? And the only aftermarket cooler you compare these to is a Deepcool Gamma 200T? Why not Amazons best selling Hyper 212? Or even maybe something a bit more expensive, or worth $40 like the Be Quiet BK008? I personally would like to know how well these coolers perform compared to something I might actually buy. The only reason I would buy a Gamma 200T is if my cooler broke and I was strapped for cash and I needed something to get to the end of the month before I could buy a decent cooler.
Personally I would definitely prefer it if AMD sold the chips without the coolers and knocked a few dollars off the price. These coolers seem a bit rubbish to me, I mean, they perform worse than a $15 Gamma 200T for crying out loud!
Also you have to be quite savagely naive if you take AMDs word that these things are worth $40. If they sold for $40 literally no one would buy one.
Must say, all I have learnt from this article is that the $40 cooler performs around the same as a $15 cooler and that Techspot chose not to fully stress a CPU in the test nor tell its readers anything about how loud or not loud these things are.