An estimated 10 percent of iPhone users are now wearing an Apple Watch

Shawn Knight

Posts: 13,294   +132
Staff member
Against the odds: Many in the tech industry were skeptical of the usefulness of smartwatches when they started to hit the market in the early 2010s. The debut of the Apple Watch in 2015 helped flip the script and over the years, Apple found plenty of uses for the wearable, namely in the health and fitness category.

It took five-and-a-half years but the installed base for the Apple Watch has finally eclipsed the 100 million user mark according to one Apple analyst.

Neil Cybart, who launched Above Avalon in 2014 to analyze Apple from a financial and business point of view, said in a recent post that Apple Watch adoption has accelerated in recent years. The analysts’ data shows that 30 million new people started wearing an Apple Watch in 2020, a figure that nearly exceeded the number of new wearers in 2015, 2016 and 2017 combined.

Viewed through a different lens, Cybart surmises that approximately 10 percent of iPhone users were wearing an Apple Watch as of the end of 2020. In the US, the ratio is closer to 35 percent.

If accurate, it would make the Apple Watch the company’s fourth largest product in terms of installed base behind the iPhone, iPad and Mac. And if past results are any indication of future performance, the Apple Watch could surpass the Mac as early as next year.

Image credit: oasisamuel, Twin Design

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Posts: 5,045   +5,651
A very large number of iPhone users still have an iPhone 6 or 6s and refuse to upgrade due to that model having the headphone jack.

Applewatch is quite expensive which is part of the reason many people don't get one.


Posts: 1,566   +1,130
I love my Apple Watch. I find it to be incredibly user friendly, everything on it just works with very little config. I haven’t seen another wearable that comes close in terms of functionality and design. In particular I find the maps and directions incredibly useful when riding a motorbike.

But I don’t love it as much as I loved my old pebble time. I wish the Apple Watch had buttons on the side for next track etc so you can use it without looking at it like the Pebble did.


Posts: 3,148   +3,050
iPhone users also have MacBooks and other Apple products. Apple sells a lifestyle along with their tech.


Posts: 1,476   +737
I d love to have some of the capabilities of a smart watch. Apple watch however... Why does it have to be so hideous?...
I hate its shape, I hate the wrist wraps they sell it with.
I wish they made it look like a good looking watch.


Posts: 1,101   +722
To think that 10% of iPhone users are too lazy to reach into their pockets.