Apple announces it will take part in this year's Black Friday

By midian182 · 7 replies
Nov 23, 2016
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  1. Black Friday hasn’t been a big deal for Apple these last couple of years. The best it could offer in 2014 was free iTunes gift cards when purchasing certain products, and last year the company sat out the event altogether. But in two days time, it will return to the famous annual sale.

    A new page on the company's website teases the upcoming deals with the message: “Friday can’t come soon enough.” It invites people to "come back this Friday to check everyone off your list."

    There are no details about what might be on offer, but the fact the ad features an Apple Watch means Apple’s wearables range could see some discounts. There are also promotions for the company’s free two-day delivery on items ordered before 5 pm, the Apple Store app, and the “find a store” feature so customers can check their local outlet’s extended opening times.

    Further down the new page is a section that directs visitors to holiday gift collections from Apple, including music gifts, photography gifts, games and toys, and Apple gifts, which contain products such as the iPad Pro and MacBook. There’s also a link for people to buy Apple Store gift cards.

    Explaining the company's decision not to take part in last year's Black Friday, Apple’s SVP of Retail and Online Stores, Angela Ahrendts, said: “Being good to your employees will always be good for business.”

    If you do plan on heading out to an Apple Store for the shopping event, you’ll probably want to set off early; expect them to be even busier than most places on the day. Hopefully, Apple will have some deep discounts available that make enduring the crowds worthwhile.

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    Last edited by a moderator: Nov 23, 2016
  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I can barely contain my excitement, so much so that I'll make sure to miss out on their 'killer' deals.
    Jamibi likes this.
  3. Uncle Al

    Uncle Al TS Evangelist Posts: 3,325   +1,974

    The other questions is ..... are they really trying to give buyers a deal, or just exhaust the stuff on hand after which they will announce they are suspending production?!!?!?!?!?!
  4. Burty117

    Burty117 TechSpot Chancellor Posts: 3,144   +911

    I reckon it's because sales are not as strong as they expected. Especially here in the U.K. The Price hikes have stopped me from buying anything Apple for the time being.

    Being Apple I doubt there will be any actual deals though. It'll be £50 off so it's back to the price pre-brexit or some rubbish.
  5. ET3D

    ET3D TechSpot Paladin Posts: 1,375   +168

    I almost bought an iPhone SE, but ended up getting ordering today a refurbished Galaxy S4 Mini. Still, in the long run I'm guessing I'll migrate to the iPhone unless the Android ecosystem comes up with a small phone that's decent. (Even the S4 Mini / iPhone SE are big for my needs / taste, but I don't think anything smaller will appear.)
  6. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,715   +3,693

    That means that during Black Friday, prices will be back down to normal?
    Burty117 likes this.
  7. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +318

    Come Black Friday morning, I'll be spooning with my girlfriend - completely ignoring all the "opportunities" to go out and spend more money on plastic garbage made in foreign countries that I really don't need.
    MarkHughes likes this.
  8. Every day is Black when dealing with Apple
    just for all you sensitive folks: from Merrian Webster
    - thoroughly sinister or evil :  wicked <a black deed>
    -very sad, gloomy, or calamitous <black despair>
    -marked by the occurrence of disaster <black Friday>

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