Apple Glass: Cupertino built Google Glass-like prototypes years ago

By Shawn Knight · 5 replies
Sep 10, 2013
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  1. Apple at one point built visor-style prototypes similar to Google Glass but ultimately abandoned the project because they didn’t have time to turn them into actual products. The admission came from current Nest CEO and former Apple senior VP Tony...

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  2. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,223

    Not spreading yourself too thin is one of those things they teach you marketing 101. It's one of the reasons you can't get a pizza at McDonalds.

    What Greg calls 'spreading too thin' other companies call diversifying. What happened to the worlds best type-writer company when the PC was invented? What happened to Kodak when the digital camera came around? Not 'spreading too thin' can also mean 'put ting all your eggs in one basket.'. When an industry fades you could get screwed. Ask Dell how that's going for them.

    Diversification has worked great for Samsung and companies like Yamaha. Yamaha makes great motorcycles AND musical instruments.

    The reason Apple doesn't diversify is that they want to protect their brand. There's nothing $exy about a washing machine, and even the Samsung logo isn't going to change that. Apple doesn't want any product out there that says 'Apple' unless it's ground-breaking and unique. It's also why the the lower cost 5C will be a big surprise. They tend to keep their prices high (like the iPad mini) to keep their brand exclusive.
  3. Wendig0

    Wendig0 TechSpot Paladin Posts: 1,136   +131

    Hahaha, he really pulled the "We did this before it was cool" card.... lol
  4. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    This is more creepy than cool.
  5. GreenArrow

    GreenArrow TS Enthusiast Posts: 52   +34

    I am sorry but you can also say that Microsoft made the tablet first that does not prove anything about there company.
  6. FF222

    FF222 TS Booster Posts: 93   +33

    "They looked at video cameras and remote controls but the craziest thing they considered was something like Google Glass. The idea, for which several prototypes were built, was to make a visor that would mimic the experience of sitting in a theater."
    So, they did not actually try to build a Google Glass-like device, but a VR glass. Which you could buy already in the early '90s.

    Just another attempt trying to make Apple appear like the inventor and leader, when in reality it's just a copier and follower.

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