Apple Music now has over 10 million paid subscribers

midian182

TechSpot Editor
Staff member

Back in October 2015, Apple CEO Tim Cook announced at the WSJD conference that the company’s streaming music service, Apple Music, had 6.5 million subscribers. Now, it’s been revealed that Apple Music has just reached 10 million paid subscribers, representing a 50 percent increase in users in only three months, according to the Financial Times.

When Apple music launched in over 100 countries in June last year, it offered free three-month trials to users. Anyone who didn’t cancel the service before this period ran out would become paid subscribers. There were several reported design and technical issues with Apple Music when it launched, but this didn't stop just under half of the 15 million people who signed up for the free trial sticking around after it became paid-for only.

Subscriber numbers have jumped since October, making Apple Music the second largest streaming music service behind Spotify, which last announced it had reached 20 million subscribers and 75 million active users three weeks before Apple’s service launched. Spotify’s numbers will no doubt have swelled since then; the Swedish company's head of PR, Jonathan Prince, told The Verge that the last half of 2015 was "the fastest subscriber growth in Spotify history."

Music industry analyst Mark Mulligan predicted last month that Apple Music would reach 20 million total users by the end of this year, and could top Spotify in 2017. Apple does have the advantage of boasting exclusive access to music from a number of artists, the biggest being Taylor Swift.

Both Spotify and Apple Music cost $9.99 a month. But for iOS users who subscribe to Spotify through iTunes it’s $12.99 a month as this covers Apple’s cut of App Store proceeds.

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Skidmarksdeluxe

TS Evangelist
Only 13 bucks from their app store? That's only 3 bucks more than a regular subscription. C'mon Apple, not only are you short changing yourselves by not marking something up by 250% but your iZombies might start wising up to to the fact you're robbing them blind... Forget the last statement, they're iSheep, they're not that intelligent... What am I saying "not that intelligent"? I mean't to say "not intelligent at all".
 

Burty117

TechSpot Chancellor
Only 13 bucks from their app store? That's only 3 bucks more than a regular subscription. C'mon Apple, not only are you short changing yourselves by not marking something up by 250% but your iZombies might start wising up to to the fact you're robbing them blind... Forget the last statement, they're iSheep, they're not that intelligent... What am I saying "not that intelligent"? I mean't to say "not intelligent at all".
Isn't Samsung Galaxy Sx phones just as expensive as iPhones? Or at least, they are here in the UK.
 

Skidmarksdeluxe

TS Evangelist
Isn't Samsung Galaxy Sx phones just as expensive as iPhones? Or at least, they are here in the UK.
The 32GB Note 5 costs quite a bit less than a regular 16GB non plus 6S here (depending who you buy from). I think it's region specific. Phones are quite a bit cheaper here than they are in the UK, data is another story though, we pay twice as much for half the speed that you folk do.
 
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Burty117

TechSpot Chancellor
The 32GB Note 5 costs quite a bit less than a regular 16GB non plus 6S here (depending who you buy from). I think it's region specific. Phones are quite a bit cheaper here than they are in the UK, data is another story though, we pay twice as much for half the speed that you folk do.
So what you mean is, people in your country are suckers for buying iPhone's
People in the UK are suckers for buying iPhone's and Samsung phones?

I'm confused still though, since I assume your referencing this part of the story:

"Both Spotify and Apple Music cost $9.99 a month. But for iOS users who subscribe to Spotify through iTunes it’s $12.99 a month as this covers Apple’s cut of App Store proceeds."

Spotify still costs the same as Apple Music, you just have to go to their website to sign up rather than through the App Store?
 

Skidmarksdeluxe

TS Evangelist
So what you mean is, people in your country are suckers for buying iPhone's
People in the UK are suckers for buying iPhone's and Samsung phones?

I'm confused still though, since I assume your referencing this part of the story:

"Both Spotify and Apple Music cost $9.99 a month. But for iOS users who subscribe to Spotify through iTunes it’s $12.99 a month as this covers Apple’s cut of App Store proceeds."

Spotify still costs the same as Apple Music, you just have to go to their website to sign up rather than through the App Store?
I'm knocking Apple, I can't help it, it's in my DNA.
 
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