Apple saw double-digit decline in global iPhone sales in Q3 2019

nanoguy

TS Addict
Staff member

By now, it's no longer a secret that global smartphone demand has plateaued. However, market researchers seem to disagree on the specifics. Gartner says the smartphone market contracted by 0.4 percent in the third quarter of this year, while IDC thinks it actually grew by almost one percent year-over-year.

The usual markers of saturation were observed by all analysts, such as a shift away from owning the cheapest model and more towards flagships and mid-range, value-oriented phones. That means the biggest beneficiaries have been companies like Samsung and the ring of Chinese giants that includes Huawei, Xiaomi, Vivo, and Oppo.

Samsung still holds the top spot with 79 million smartphones shipped, meaning it grew its market share by around 8 percent. Huawei's position surged by 27 percent, while the other Chinese companies only managed to keep their place on the top five global brands.

The interesting thing to note here is that Huawei managed to grow its sales numbers despite being stuck between the US-China trade war and the realities of a mature smartphone market that's anxiously waiting for the next "supercycle." But just like Xiaomi and Oppo, it rides on a wave of nationalist sentiment in China, and it's difficult to predict how a full US trade ban would affect its future performance.

According to Gartner, Apple saw a decline in sales of almost 12 percent. It's possible that situation may reverse over the holiday season, especially as the lower price of the iPhone 11 has already proven quite appealing for over 10 million Chinese consumers, according to official data from the Chinese Academy of Information and Communications Technology.

IDC thinks the decline is a less-worrying 0.6 percent year-over-year, and has a different theory for it. The analysts say Apple sold many refurbished and older iPhone models through its own channels which only helps the company maintain its customer base. On a more positive note, IDC says Apple gained market share in the US and the EU with iPhone XR and iPhone 11.

In any case, Apple has reportedly told suppliers that it expects to sell around 100 million iPhone 12s, which might be the first generation to include a 5G modem. And this is very much in line with Qualcomm's estimates that global shipments of 5G-ready smartphones will reach 450 million units by 2021.

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Uncle Al

TS Evangelist
It's all about product quality and being competitive. Apple continues to field over priced products that tend to have a few serious bugs on delivery. While they do a pretty decent job about cleaning up those problems, it's not flawless and they could do a MUCH better job.

Not to worry, the markets will always tell them with their votes .... through the pocketbook .....
 
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Cubi Dorf

TS Booster
The iphone 11 release was slight buggy, but not near like many android fan say. also the iphone 11 is not that expensive. $700 us dollar, when iphone 10 was $1000. apple made progress on that, so it time to let that complaint go away. price is more like what you see for chinese phone, not as much as korean competition. you also get free year of tv+ and don’t have to burn your data on being tracked.


It's all about product quality and being competitive. Apple continues to field over priced products that tend to have a few serious bugs on delivery. While they do a pretty decent job about cleaning up those problems, it's not flawless and they could do a MUCH better job.

Not to worry, the markets will always tell them with their votes .... through the pocketbook .....
 

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