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Apple warns iPhone X owners of potential "burn-in" with new OLED displays

By Polycount · 15 replies
Nov 6, 2017
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  1. In what could be seen as a preemptive attempt to avoid criticism, Apple has updated the iPhone X's Retina Display support section to warn users about a few potential issues they may face with the X's OLED display.

    One of the most common complaints associated with OLED screens in general is image "burn-in," or the display's tendency to show faded pieces of an image even after a new image appears on the screen. This commonly happens when one high-contrast image remains stationary for an extended period of time.

    This image burn-in caused a bit of controversy last month with the launch of Google's Pixel 2 XL as some users reported image retention issues with the phone's OLED display mere weeks after purchase. While Google did release a number of software improvements to mitigate these issues, for many users, the damage has already been done.

    It seems Apple is eager to avoid making the same mistakes their competitor has. In the iPhone X's updated support section, the company states the following:

    If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes.

    This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen.

    This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED "burn-in."

    Whether or not Apple's attempts to reduce the effects of burn-in will prove to be successful remains to be seen. That said, as long as the vast majority of iPhone X owners don't face these issues for at least a few months, Apple's user base will likely be content.

    Permalink to story.

  2. ikesmasher

    ikesmasher TS Evangelist Posts: 3,050   +1,384

    If burn in is a problem in less than a year of normal use, id consider that more a design flaw than a normality, but what do I know. Seems to me OLED isnt ready for mainstream usage.
  3. Boilerhog146

    Boilerhog146 TS Evangelist Posts: 620   +217

    No burn in on the 5.5" AMOLED, FHD display on my Alcatel Idol 4s.
  4. Theinsanegamer

    Theinsanegamer TS Evangelist Posts: 1,550   +1,768

    AMOLED is fine now, it's google's new FEOLED or whatever they call it that sucks like a kirby vaccuum cleaner.

    Apple is just trying to nip the "lul $1k phone burns in like a $50 chinese knockoff" stories before they start.
    MonsterZero likes this.
  5. MonsterZero

    MonsterZero TS Evangelist Posts: 566   +323

    I haven't seen any samsung devices with burn-in since the Galaxy S3 days. No issues with my S7E which I had for 2 years and no problems with the Note8 thus far.

    I think some mfgs are just trying to skimp on screens.
  6. Uncle Al

    Uncle Al TS Evangelist Posts: 5,397   +3,782

    "burn in" .... wow, I haven't heard that term in reference to monitors since the late 1990's!
    jobeard and cliffordcooley like this.
  7. The rotten Apple states the following "We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED "burn-in."
    that should read "Samsung, who made the display, hasn't experienced any burn-in on their phones"
  8. Evernessince

    Evernessince TS Evangelist Posts: 4,008   +3,500

    Samsung makes the screens for the new iPhone so yeah...
  9. p51d007

    p51d007 TS Evangelist Posts: 1,967   +1,230

    I'll stick with my LCD on a phone. Most of these OLED screens look cartoonish to me.
    Less expensive, less prone to burn in, more economical.
  10. Trillionsin

    Trillionsin TS Evangelist Posts: 1,808   +407

    Unfortunately, I hate to admit that my Galaxy S8+ has some burn in. You've got to have an icon sitting in the same place with screen brightness like all the way up and leave your phones screen on all night for it to happen though, and it's barely visible on a all white screen.
  11. Sharedbyus

    Sharedbyus TS Rookie

    I have a six year old Galaxy S2 with a Super AMOLED (OLED with inbuilt touch) that has no image persistence or burn in. This is mainstream technology, only new to Apple and Google. Samsung has a couple of tweaks that overcome the problems. They both use Samsung tech but if you look at the specs for the Note 8 and the X you see that Samsung controls the panel in a more advanced way. The note's maximum brightness is lower overall but parts of the screen can have a much higher brightness than the overall max. They also move the icons around slightly so no pixel is lit in the same way for an extended time. All tech has it's limitations. Seems it is just a lack of experience. I hope they fix it because I need a new phone and Apple's camera does it for me.
  12. Humza

    Humza TechSpot Staff Posts: 290   +138

    It'll be interesting to observe the little strip that appears on the bottom of the phone (almost all the time), which replaced the home button.
  13. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    It's a new tech so there's bound to be some problems with it. It'll eventually all get ironed out and people will soon forget it ever existed. It's just the nature of things.
  14. MonsterZero

    MonsterZero TS Evangelist Posts: 566   +323

    I would just assume you are using the automatic adjustment, there is a red portion on the brightness bar for a reason. The screen is so bright I don't ever see a reason to put it on max, although the S8+'s do suffer from some redness on the displays so I get where you're coming form.
  15. jobeard

    jobeard TS Ambassador Posts: 12,896   +1,530

    Wait until they see the color shift/fading over time...
  16. commanderasus

    commanderasus TS Addict Posts: 225   +98

    Can someone please explain this to me: We often hear that Apple and Samsung are in court fighting over one thing or another yet...Apple in ‘urgent’ need of finding iPhone OLED supplier besides Samsung. Samsung looks to be the sole supplier of OLED displays for the iPhone 8, but a new report from reliable Apple analyst Ming-Chi Kuo of KGI Securities says LG will soon join the fray and supply Apple with said panels. Maybe we should go back to the old reliable phones.

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