LG claims its OLED panels deliver perfect color and brightness accuracy

[Alfonso Maruccia]

So Bright: LG Display is well known for its LCD and OLED panels used in many consumer electronics products. Now, the South Korean company says its quality standards have been "quantitatively" verified through a new type of panel certification process.

LG Display recently announced that its OLED panels can accurately reproduce colors and brightness levels as content creators intended. The Korean manufacturer is the first company to pass a new Intertek certification program, and says it will use the achievement to better communicate the benefits of its display technology to potential customers.

Intertek is a UK-based company specializing in inspection, product testing, and certification services worldwide. The new panel certification, called "Perfect Color/Brightness Accuracy up to 500 lux," is designed to provide a quantitative assessment of a display's accuracy in reproducing color and brightness under real-world lighting conditions.

According to LG, Intertek's certification reflects a significantly improved evaluation process compared to previous testing methods. Display quality has traditionally been measured using fixed specifications such as color gamut and peak luminance, which cannot fully capture how accurately a panel reproduces real-world colors and video content.

Instead of relying solely on pre-defined specifications, Intertek developed a "comprehensive" set of test patterns to measure variations in color and brightness. LG Display said the new program can objectively evaluate overall picture quality on displays, including both self-emissive panels (OLED) and backlight-based LCD models.

Intertek's latest testing showed that LG Display's OLED panels achieved 100% color accuracy, 100% brightness accuracy, and "crosstalk-free" color performance. These results indicate that the panels can consistently reproduce a content creator's intended colors, maintain uniform brightness levels, and avoid color interference between adjacent pixels.

The "Perfect Color/Brightness Accuracy up to 500 lux" certification applies to LG Display's full lineup of large-format OLED panels used in televisions and monitors. In contrast, LCD panels did not achieve "perfect" results, as their backlight systems can introduce distortions and affect brightness uniformity in certain HDR content.

LG said LCD panels are structurally limited due to their zone-based brightness control. However, the company plans to highlight its new certification results in marketing materials for its OLED products. According to Hyeon-woo Lee, head of the large display business unit at LG Display, the company now needs to develop a clearer communication strategy to better convey the "premium" picture quality of its displays.

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LG claims its OLED panels deliver perfect color and brightness accuracy

 

[Squid Surprise]

Wahoo! So happy to see content indistinguishable to 99.9% of the public on my overpriced TV…

Guess they need something to justify charging more than Hisense and TCL as they are rapidly losing ground…

 

[godrilla]

Wahoo! So happy to see content indistinguishable to 99.9% of the public on my overpriced TV…

Guess they need something to justify charging more than Hisense and TCL as they are rapidly losing ground…

Closest competitor is Samsung's qd-oled though. Yes oled vendors need to step up their competition to take on TLC and Hisense if they don't want to lose more ground especiallyin the premium larger tvs.

 

[Squid Surprise]

Closest competitor is Samsung's qd-oled though. Yes oled vendors need to step up their competition to take on TLC and Hisense if they don'twant to lose more ground especiallyin the premium larger tvs.

I love my Samsung… but I suspect my next TV will be a TCL… with them buying Sony’s TV division, I won’t be surprised if they overtake everyone in a few years… the qm8l is already pretty amazing and is WAY cheaper than an LG/Samsung/Sony and just about as good…

 

[seeprime]

LG has always had the best OLED TVs. They're pricey though.

 

[Squid Surprise]

LG has always had the best OLED TVs. They're pricey though.

Yep… looks like this “colour certification “ is a way they hope they can continue charging a premium… I doubt it will work…

 

[Theinsanegamer]

I love my Samsung… but I suspect my next TV will be a TCL… with them buying Sony’s TV division, I won’t be surprised if they overtake everyone in a few years… the qm8l is already pretty amazing and is WAY cheaper than an LG/Samsung/Sony and just about as good…

TCLs are still garbage, particularly in backlight longevity and firmware quality, compared to most other brands.

Sony were out of their minds to lose the TV scene. Frankly I'd never touch a TCL.

 

[Squid Surprise]

TCLs are still garbage, particularly in backlight longevity and firmware quality, compared to most other brands.

Not any more - they match or exceed most brands now.

Sony were out of their minds to lose the TV scene. Frankly I'd never touch a TCL.

I would… check out the reviews for the latest ones - they look amazing.

 

[seeprime]

Yep… looks like this “colour certification “ is a way they hope they can continue charging a premium… I doubt it will work…

I like the perfect black on LG OLED TV's. Fireworks have no bloom. Letterbox movies don't have any graying whatsoever on the black frames. Other tech, except for very pricy micro LED, not RGB or highly zoned mini LED, fail at perfect black. Having super color to go with it is a nice improvement.

 

[Theinsanegamer]

Not any more - they match or exceed most brands now.

They are far worse at software updates and their backlights fail more often. The reason they "match" other brands is most other brands have sold themselves to cheap Chinese suppliers.

I would… check out the reviews for the latest ones - they look amazing.

I would check out the long term user reviews. Failures, bad software updates, the works. You can polish a turd to make it pretty, paint it silver, but its still a silver turd.

 

[Squid Surprise]

They are far worse at software updates and their backlights fail more often. The reason they "match" other brands is most other brands have sold themselves to cheap Chinese suppliers.

I haven't seen any evidence of this lately...

I would check out the long term user reviews. Failures, bad software updates, the works. You can polish a turd to make it pretty, paint it silver, but its still a silver turd.

Again... haven't seen any evidence of this - and obviously, long-term reviews don't exist of their recent stuff since its... well... recent...

 

[Squid Surprise]

I like the perfect black on LG OLED TV's. Fireworks have no bloom. Letterbox movies don't have any graying whatsoever on the black frames. Other tech, except for very pricy micro LED, not RGB or highly zoned mini LED, fail at perfect black. Having super color to go with it is a nice improvement.

Oh I agree... but Sony's OLED was just as good - and now TCL will be using it going forward...

And while there's no question that TCL's current "SQD-Mini LED" is inferior to OLED, it's not inferior by very much... and costs a fraction of the price.

To compare here, the flagship LG 97" OLED (LG OLED evo AI G6 4K Smart TV 2026) costs $24,999 US.

The flagship TCL 98" (TCL 98X11L 98-inch SQD-Mini LED 4K TV) costs $9,999 US....

Reading reviews, almost everyone says that they are VERY similar - with the LG being slightly better... but... $15,000 better? Don't think so...

 

[abactuon]

This might be useful if it turns out to be something similar to Cybenetics.
"Cybenetics offers the ETA and Lambda voluntary certification programs, through which the efficient and silent power supplies are promoted."
So far, other than DisplayNinja, I don’t know where I can compare different models.

 

[havok585]

They are far worse at software updates and their backlights fail more often. The reason they "match" other brands is most other brands have sold themselves to cheap Chinese suppliers.

I would check out the long term user reviews. Failures, bad software updates, the works. You can polish a turd to make it pretty, paint it silver, but its still a silver turd.

you're just using adjectives but no real substance," far worse " worse quality " etc. ! bruh anyone can say **** about any company the way you put it, but have you ever used LG and TCL together? there is zero difference !

I would shush about these things if I were you.

 

[Burty117]

Oh I agree... but Sony's OLED was just as good - and now TCL will be using it going forward...

Sony's latest OLED's used Samsung QD-OLED panels, Sony didn't make the panel's, they just cooled and tuned them to their liking, same with Sony's mid-tier OLED's, they just took LG panels.

Sony hasn't made their own OLED panels since 2010, I highly doubt TCL will suddenly be able to produce OLED panels because of their partnership with Sony.

 

[Squid Surprise]

Sony's latest OLED's used Samsung QD-OLED panels, Sony didn't make the panel's, they just cooled and tuned them to their liking, same with Sony's mid-tier OLED's, they just took LG panels.

Sony hasn't made their own OLED panels since 2010, I highly doubt TCL will suddenly be able to produce OLED panels because of their partnership with Sony.

Yes, but their motion and image processing, colour tuning and up scaling tech FOR OLED is excellent - and with their tech, TCL will probably make even better TVs down the road.

 

[toooooot]

Closest competitor is Samsung's qd-oled though. Yes oled vendors need to step up their competition to take on TLC and Hisense if they don't want to lose more ground especially in the premium larger tvs.

You cannot take on on Chinese brands unless you have slave labor and generous subsidizes. Every industry that CCP deems promising is supported. And because of unstable economic situation in China, these big companies can abuse workers and pay them less. And workers agree to these humiliating terms because it is very hard to find a job now.

 

[Rapob]

Wahoo! So happy to see content indistinguishable to 99.9% of the public on my overpriced TV…

Guess they need something to justify charging more than Hisense and TCL as they are rapidly losing ground…

As long as TCL and Hisense don't have OLED, LG and Samsung has little to worry about. TCL/Hisense mostly sells in the lower end market. LG/Samsung cares very little about this market.

While TCL is good and probably top choice in terms of value today, Hisense is literally crap, their OS in many parts of the world, literally pure trash. I know 3 people that bought Hisense, all 3 TVs died with 3 years and they hated the OS. TVs turned off while watching. Others had humming noises coming from the TV. Just bad quality in general.

The only TCL TV I would place in my living room, is X11L. 2026 model with RGB backlighting. Expensive as fck but really good for a LCD panel.

My 77" QD-OLED stays in place tho. Sony A95L.

I have been using OLED in the last 10 years. Hard and close to impossible to go back to LCD but RGB backlighting can be decent. Sonys True RGB LCD TVs are really good. Seen both 7 and 9 model.

Most LCD panels are poor quality; without proper backlighting, they’re essentially unusable.
Most people that buy LCD, buys cheap TVs. LCD dominates the low end market. OLED dominates the high-end market.

Sadly, most LCD TVs, even those with decent backlighting, disables these zones in game mode to keep latency down, or you will be looking at 300ms input lag on average.
Huge problem with LCD in general. You rely massively on good backlighting but this takes processing power and hence time, therefore adds input lag. The alternative is to massively limit the zone count and then you loose alot of image quality. This is nothing new. Good reviews always mention this.

 

[Squid Surprise]

As long as TCL and Hisense don't have OLED, LG and Samsung has little to worry about. TCL/Hisense mostly sells in the lower end market. LG/Samsung cares very little about this market.

TCL will soon - pretty sure that’s why they bought Sony’s TV division.

While TCL is good and probably top choice in terms of value today, Hisense is literally crap, their OS in many parts of the world, literally pure trash. I know 3 people that bought Hisense, all 3 TVs died with 3 years and they hated the OS. TVs turned off while watching. Others had humming noises coming from the TV. Just bad quality in general.

The only TCL TV I would place in my living room, is X11L. 2026 model with RGB backlighting. Expensive as fck but really good for a LCD panel.

It’s FAR cheaper than the LG/Sony/Samsung equivalent… I’d go for the Q8ML actually - it’s a few thousand cheaper and almost as good.

My 77" QD-OLED stays in place tho. Sony A95L.

I have been using OLED in the last 10 years. Hard and close to impossible to go back to LCD but RGB backlighting can be decent. Sonys True RGB LCD TVs are really good. Seen both 7 and 9 model.

Most LCD panels are poor quality; without proper backlighting, they’re essentially unusable.
Most people that buy LCD, buys cheap TVs. LCD dominates the low end market. OLED dominates the high-end market.

Sadly, most LCD TVs, even those with decent backlighting, disables these zones in game mode to keep latency down, or you will be looking at 300ms input lag on average.
Huge problem with LCD in general. You rely massively on good backlighting but this takes processing power and hence time, therefore adds input lag. The alternative is to massively limit the zone count and then you loose alot of image quality. This is nothing new. Good reviews always mention this.

OLED is awesome - I love my Samsung and I love my Sony… but… I totally see TCL as my next TV down the road.

 

[Rapob]

TCL will soon - pretty sure that’s why they bought Sony’s TV division.

It’s FAR cheaper than the LG/Sony/Samsung equivalent… I’d go for the Q8ML actually - it’s a few thousand cheaper and almost as good.

OLED is awesome - I love my Samsung and I love my Sony… but… I totally see TCL as my next TV down the road.

TCL is good, Sony is good, collab will be good. I like both.

I don't buy LCD unless it have RGB backlighting, then maybe.

Q8ML is nowhere near X11L, seen both in my local store during a demo night, along with top tier OLEDs too, including Sony's new Bravia 9 RGB LCD. Just wow. LCD finally make sense again. RGB LCD is the only type of LCD TV I would even consider replacing my QD-OLED with.

Eyeing the Bravia 9 85"

X11L is relevant too, if price drops. Maybe RM9L. Not paying MORE for TCL. Sony is always my goto and my A95L still is top notch, but I want bigger than 77 now. 85 or maybe 98 inch is next for me.