Audi wants to put VR in the back seat of your car


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The system, announced earlier this week at the Las Vegas convention, was developed by subsidiary Audi Electronics Venture and is licensed to spinoff company Holoride. Essentially, it provides a VR experience that visually matches the movements of a vehicle.

"The idea is to give people something interesting to do when they're riding as a passenger in a car," says Audi head of digital business Nils Wollny. "There are a lot of passengers traveling in the back seat who have nothing to do," he continued, "In most cases, transit time feels like wasted time."

Audi showed off the technology using an Oculus Rift and a game called “Rocket’s Rescue Run,” which was developed by Disney Games and Interactive Experience. When the e-tron electric SUV demo vehicle brakes and moves around, the digital spaceship mimics its movements as it flies through an asteroid field.

With some people experiencing feelings of nausea when using VR, the idea of strapping on a headset in the back of a moving vehicle might sound a bit vomit-inducing, but Audi said this sensation is avoided by matching the car’s movements.

As you can see in the video, the system isn’t just designed for games. Users can have their journeys altered through virtual reality overlays, including a trip across a prehistoric landscape.

Holoride intends to make its platform available for all cars, not just Audis. It plans to launch within the next three years using standard VR glasses and is offering a development kit to vehicle makers and content producers

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Squid Surprise

Posts: 3,719   +2,663
Wahoo!! I could always bring my tablet to each meal, watch TV, movies or game between them, but was still forced to actually interact with people while driving a car... Yeah, I was noticing that people still had too many incentives to actually talk to each other. I'm glad that we now have one less place where we need to interact with other people... thank goodness! People suck anyways :)
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Posts: 231   +150
In Germany there are tons of Audi jokes. A popular one goes like this "Audi: Auch unter Deppen indiskutabel", which translates: "Even among fools unacceptable". Of course, the letters don't match in English.


Posts: 133   +23
Cool, till the driver gets punched in the back of the head and gets knocked out. One day soon people will be playing VR driving games in a self driving car (weird times).
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