Audio-Technica resurrects iconic Sound Burger portable record player

Shawn Knight

Posts: 14,583   +174
Staff member
In a nutshell: Japanese audio specialist Audio-Technica has introduced a modern version of its classic Sound Burger personal turntable. The new player, model AT-SB2022, is modeled after the original Sound Burger (marketed as Mister Disc in some regions) from nearly four decades ago. The battery-operated player features a belt-driven system that plays 33-1/3 and 45 RPM records.

Modern amenities include Bluetooth connectivity and up to 12 hours of battery life on a single charge (rechargeable via USB-C). Wired playback is also possible using the included 3.5mm to RCA audio cable.

The new Sound Burger is a horizontal player that utilizes a spring for stylus pressure. Speaking of, the stylus is replaceable with model ATN3600L should the need arise. A high precision DC motor is said to ensure stable rotation and at just 900 grams (32 ounces), portability should not be a concern.

Vinyl has enjoyed a renaissance as of late. According to the Recording Industry Association of America's mid-year 2022 report, revenue from vinyl albums increased 22 in the first half of 2022 to $570 million. What's more, vinyl's share of the physical music market increased from 68 percent to 73 percent during the same span. For comparison, revenue from CDs dropped two percent to $200 million, accounting for 26 percent of physical music revenues.

Related reading: The Analog Embrace: How Some Experiences Are Surviving the Digital Age

Some may see Audio-Technica's Sound Burger relaunch as an attempt to cash in on the resurgence in vinyl but it is as much about history as it is the present. The turntable is part of a collection of limited-edition products to celebrate Audio-Technica's 60th anniversary. As such, only 7,000 examples are being produced.

Other 60th anniversary products include the AT-LP2022 high-performance turntable, the AT-MC2022 Phono Cartridge, the ATH-W2022 headphones and the ATH-WB2022 wireless headphones.

The Audio-Technica Sound Burger portable Bluetooth turntable is available to order priced at $199. That seems like a fair price considering originals (new old stock) are going for around double that on eBay.

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RudyBob

Posts: 898   +917
A word other than the mean nothing anymore because it is so overused and abused "iconic" would be nice.
 

VitalyT

Posts: 6,478   +7,346
Looks inefficient. Since it covers part of the disk, you would expect the needle part to be inside it (along with dust cleaner), not sticking outside like with regular turn tables. A waste of the design potential.
 

rrwards

Posts: 258   +490
Looks inefficient. Since it covers part of the disk, you would expect the needle part to be inside it (along with dust cleaner), not sticking outside like with regular turn tables. A waste of the design potential.
Yeah I'm surprised they're not hiring Techspot commenters instead, yall clearly always know better lol
 

wiyosaya

Posts: 8,431   +7,877
Looks inefficient. Since it covers part of the disk, you would expect the needle part to be inside it (along with dust cleaner), not sticking outside like with regular turn tables. A waste of the design potential.
I'd take a different route with the pickup. I'd make it a laser - and, IMO, definitely a wast of the design potential.
 

RudyBob

Posts: 898   +917
Maybe TS should add a new category of member for you. Something like "word police" perhaps?? :D
No. I think a more appropriate category would be. " The no more iconic wrongly used when there is nothing iconic about it. It is a meaningless word just as when a release reads..." We are excited to announce." That's just lazy journalism and I don't mind pointing it out. And let's not forget...What just happened. Get that man some suspenders
 

Gezzer

Posts: 317   +153
Looks inefficient. Since it covers part of the disk, you would expect the needle part to be inside it (along with dust cleaner), not sticking outside like with regular turn tables. A waste of the design potential.

You're totally right... if the aim was to produce a completely new product. This isn't that. It's a nostalgic version of a product released in the early 80s. It's target market are people that owned one a have fond memories of the original. So deviating from the original design would in fact reduce it's potential sales not increase them. I had a Master Disc and it was alright, had tracking problems if there was even a hint of wind and it wasn't on a totally flat surface, so I didn't really use it all that much. Certainly not enough to spend 200 bucks on an updated version.