Bose is shutting down all of its 119 retail stores in North America, Europe, Japan, and...

Humza

TechSpot Staff
Staff member

Getting hands-on experience with a gadget in-store has its own charm, where the excitement only increases upon observing other neatly arranged products that are yours to try. However, it makes little business sense to keep the shops open and employees on the clock when customers are increasingly shopping online, given the convenience it brings, among other benefits.

Bose, which sells premium audio equipment, has also been affected by this trend and, as a result, will soon be closing all of its retail stores in North America, Europe, Japan, and Australia, citing "the dramatic shift to online shopping" in these markets.

"Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems," said Colette Burke, Bose's vice president of global sales. "At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now," she added.

The closure across these regions mean hundreds of layoffs for Bose's store teams, who Burke says have "set the standard for customer service" over the years. The company isn't revealing the number of employees affected, but it will be offering them "outplacement assistance and severance."

In countries including China and the United Arab Emirates, Bose still has around 130 retail stores, which the company says will continue to operate, alongside additional locations in India, Southeast Asia, and South Korea.

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Squid Surprise

TS Evangelist
There's no reason to shop in a Bose store any more... they never have any "deals" - anything they sell will be the same price or lower online or at another store.

As for "testing out" their merchandise: you can do that at any other store that sells Bose...

Bose has clearly realized this and acted accordingly.
 
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Ravey

TS Addict
There's no reason to shop in a Bose store any more... they never have any "deals" - anything they sell will be the same price or lower online or at another store.

As for "testing out" their merchandise: you can do that at any other store that sells Bose...

Bose has clearly realized this and acted accordingly.

Ah you make a point here, I bought my bose sound bar at a curry's/pc world and they had an on site bose sales rep specifically for thier equipment.

I'll wait for all the sales "Bose Parties" where you can rock up to someones hose to listen to the system and buy the merch lol
 

3volv3d

TS Addict
I was just thinking many stores will be closing down and then what do you do ?
But I guess like with Ravey's Bose representative in another store, all Electrical goods will be in one store.
Malls will be stream lined, they will have items to show only, then you order there or online at home after a cuppa and a pondering. Then it will be delivered by robo-lorry (patented) and protected by robocop in a robocopter straight to your door from the one huge underground warehouse where the robo800's work.

For those wondering robo800's were made all male worker bots for the warehouse to stop sexual misconduct but once rob the robot wanted to be transrobo all hell broke loose. It wasnt til the robo1000 that they managed to create a genderfluid robot.
 

RebelFlag

TS Addict
For those wondering robo800's were made all male worker bots for the warehouse to stop sexual misconduct but once rob the robot wanted to be transrobo all hell broke loose. It wasnt til the robo1000 that they managed to create a genderfluid robot.
"Transrobo" cracked me up!
 

wiyosaya

TS Evangelist
Maybe that is what Bose likes to think as they survived, just like Dyson does, on marketing; however, there are much better deals out there on much better sound systems and there are quite a few people out there that I suspect know this. Perhaps they are just another "victim" of their own arrogance at selling their brand.

Personally, I say good riddance to a company selling a bad rubbish brand.