Comcast is integrating Amazon Prime Video into Xfinity X1

[David Matthews]

The big picture: Amazon and Comcast has agreed to bring Prime Video to the Xfinity X1 platform. This gives current Prime Video subscribers the ability to view Amazon content from their X1 natively. It also gives Comcast yet another streaming platform to add to its X1 offerings in addition to Netflix. This could prove to be a valuable way to keep consumers from ditching Comcast in an effort to cut the cord.

Amazon and Comcast have announced that they're teaming up to bring Amazon Prime Video to the Xfinity X1 set-top box. This gives Prime Video subscribers easier access to Prime Video features and original series like Tom Clancy's Jack Ryan.

"Video content would be integrated on an MVPD platform in the US. Xfinity TV customers will be able to enjoy exclusive and award-winning Prime Originals like Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, and Goliath, as well as live events and TV, titles available to rent or buy, or to watch with a Prime Video Channels subscription. Customers can search Prime Video content using Comcast’s award-winning X1 Voice Remote, as well as enjoy shows and movies available in 4K Ultra HD and HDR"

While this is the first time that Amazon Prime Video has been integrated into an MVPD (Multichannel Video Programming Distributor...basically a cable provider), it's not the first time for Xfinity. Back in 2016, Comcast announced a partnership with Netflix to integrate it's streaming service into the Xfinity X1 platform and now includes the ability to add a Netflix subscription to Xfinity cable packages.

"We want to give customers easy access to all their favorite content in one place. X1 continues to be a platform that can curate live TV, On Demand movies and shows, and streaming internet video and music titles into one, easy-to-use, seamless experience,” said Dana Strong, Comcast president of consumer services.

As cord cutting continues to rise, this could be a way for Comcast to retain current Xfinity customers or even attract new customers. Subscribers could have access to the cable channels they prefer while being able to use Netflix and Amazon Prime Video all from the same box. Comcast would certainly rather you buy an Xfiinity set-top box than go out and purchase a Roku or Apple TV.

According to the announcement, the Prime Video integration will be rolled out later this year though no specific date was mentioned.

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https://www.techspot.com/news/75802-comcast-integrating-amazon-prime-video-xfinity-x1.html

 

[ZackL04]

This is pretty cool, great way to help me completly ditch my tv’s remote and having to switch between smart apps and the cable box. Also, the X1 shows all results for cable netflix and amazon like a roku box so u can see where ur show or movie is available the cheapest.

Great plan, now just lower cable costs to compete with PSVue, DirecTV Now, YoutubeTV etc... and you will have me as a customer for years

 

[David Matthews]

This is pretty cool, great way to help me completly ditch my tv’s remote and having to switch between smart apps and the cable box. Also, the X1 shows all results for cable netflix and amazon like a roku box so u can see where ur show or movie is available the cheapest.

Great plan, now just lower cable costs to compete with PSVue, DirecTV Now, YoutubeTV etc... and you will have me as a customer for years

How is the X1 set-top box? We used to have it and it actually wasn't that bad at all. That was in 2014 though so it's probably gotten plenty of updates. I know its better than Verizon's crappy set-top UI

 

[MaikuTech]

Great plan, now just lower cable costs to compete with PSVue, DirecTV Now, YoutubeTV etc... and you will have me as a customer for years

Very wishful thinking but... "jones intercable" "comcast" is just pure money hungry.
They better not ask me to move my netflix account into their package junk or I'll consider ending my account with them.

 

[ZackL04]

How is the X1 set-top box? We used to have it and it actually wasn't that bad at all. That was in 2014 though so it's probably gotten plenty of updates. I know its better than Verizon's crappy set-top UI

I switched from a 5+ year DirecTV subscriber this December and have been very impressed with the UI. Its fast and easy to use, the voice search is fantastic and works flawlessly for me. I dont know channels anymore I just tell the remote what I want to watch. Picture quality is pretty good too compared to my directv service. If you have a 4k tv make sure you ask for the new 4k main dvr as that is the only way to allow 4k netflix and now amazon, plus I could watch 4k footage of the olympics the day after it aired this year. That looked great too. I have not yet experience live 4k tho like directv has to offer..

Overall I would suggest you try the newest version of X1. I remember my friend had kind of the first version and it would seem to slow down over time. It works great for me and is very easy to use.