Did the (smartphone) novelty wear off?

By jobeard
Jan 31, 2012
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  1. In a USA Today article by Roger Yu,

    Of smartphone owners, 68% open only five or fewer apps at least once a week, finds a survey by the Pew Research Center's Internet & American Life Project. Seventeen percent don't use any apps. About 42% of all U.S. adults have phones with apps, Pew estimates.

    "The novelty wears off," says Pew researcher Kristen Purcell.

    An app that's retained by 30% of downloaders is considered "sticky," says Anindya Datta, founder of Mobilewalla, an app analytic firm.

    "We are constantly deleting them. That's why the number of downloads is a very poor measure of how popular an app is," he says, estimating 80% to 90% of apps are eventually deleted.​

    Seems to raise the question of "Considering what I paid for that smartphone, just what value did I get"?
  2. Archean

    Archean TechSpot Paladin Posts: 5,690   +96

    I agree to that fewer app argument, I don't believe everyone want to use every available app in any app store. I think the 'value' part depends on the usage trends, some people use their devices for extensive gaming as well, and that is one area which can generate revenue on regular basis.

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