Domino's UK now lets you order pizza with just the press of a button

By Scorpus ยท 9 replies
Nov 23, 2015
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  1. Domino's UK has just launched a product that makes it exceptionally easy to order pizza to your doorstep. With a single press of 'The Easy Order' button, your favorite pizza will be ordered without any further interaction, and delivered to you immediately.

    The Easy Order comes as both a virtual and a physical button, the latter of which is provided by Flic and pairs with your smartphone over Bluetooth. Flic's buttons can normally be programmed to do whatever you like, but Domino's has purposed their technology for this promotion to one-click order pizza with ease.

    The physical Easy Order button is essentially a hardware control for the virtual button that resides within Domino's smartphone app. Whether you press the physical or virtual Easy Order button, your smartphone will automatically place an order for whatever pizza you've designated is your favorite. If you've pressed the physical button, it will glow red to let you know an order has been received.

    Unfortunately the first wave of physical Easy Order buttons will only be given away to "superfans" through a "socially led" competition in December. A second wave should appear in February 2016, although it's not clear whether Domino's will actually let you purchase one.

    The Easy Order button is also only available for those in the United Kingdom (for now, at least). If you're in the USA and want to easily order pizza to your doorstep, Domino's offers other crazy ordering methods, such as tweeting at them using emoji.

    Permalink to story.

  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    This is something that if I used once a year it would be a lot. I like pizza just as much as the next person, it's just that I prefer to make my own food.
  3. Is that right....wanna be friends?? :D
  4. VitalyT

    VitalyT Russ-Puss Posts: 3,664   +1,949

    American dream...

  5. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I thought we already were. ;)
  6. Camikazi

    Camikazi TS Evangelist Posts: 925   +284

    We can order pizza with an Emoji, tweet, or smart TV :p
  7. amstech

    amstech IT Overlord Posts: 1,936   +1,101

    Because placing an order online or making a call is just too much work.
    Arris and Versutus like this.
  8. Yes..yes we are! :D
  9. Arris

    Arris TS Evangelist Posts: 4,730   +379

    Just wait until your toddler gets their hands on it.
    Dominos delivery guy at your door with 58 pepperoni passions...
  10. Teko03

    Teko03 TS Evangelist Posts: 415   +186

    Only if this button also scans "Retail Me Not" and automatically applies any available discount to my order...until then, no thanks. :D

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