Facebook adds strict rules to prevent ads on offensive and false content

By Greg S
Sep 13, 2017
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  1. Although Facebook just recently announced new measures to keep "fake news" from appearing on the site, additional measures are now being taken in order to prevent advertisements from being displayed alongside content that is objectionable.

    A hybrid review system of humans and automated processing will be used to combat growing concerns from advertisers over where ads are being displayed. Ad publishers will now be able to see exactly what content their ads are being shown near instead of more generic categories of content.

    Following a move similar to YouTube, ad publishers will be required to have an "authentic, established presence on Facebook," and "have had a profile or page on Facebook for at least one month". In order to be able to place ads in videos, publishers will have to have a minimum number of followers (that figure hasn't yet been disclosed).

    Identifying who advertisers are through more careful review may help prevent illegitimate products and services from being shown to end-users. Accusations of Russian groups buying Facebook ads to influence US election results may have helped bring about such changes.

    Despite the fact that Facebook already has a number of guidelines for its community, publishers will be held to much higher standards. Any hint of "clickbait" or false information may be grounds for removal of all monetization of a publisher's content.

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  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,278

    What's wrong with displaying an Ammunation ad next to some hate speech? That's a pretty shrewd move.
  3. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,983   +3,989

    Any hint of "clickbait" or false information may be grounds for removal of all monetization of a publisher's content.

    More like, "Anything that runs contrary to the Progressive Narrative."

    In any event, they are hastening the demise of the PPC/PPI advertising model. Nobody in their right mind should be investing in that dinosaur. Not simply because it's increasingly ineffective, but because the very people you're buying ad space from are limiting your potential reach by design.
  4. jobeard

    jobeard TS Ambassador Posts: 11,675   +1,220

    "rules were made to be broken" - - since when did a rule prevent anything? Oh; my account gets deleted? Sigh, I'll just create another bogus account and be back again....

    Naive to say the least.

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