Facebook has created an AI that can understand memes

By Polycount ยท 6 replies
Sep 11, 2018
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  1. Moderation is not an easy thing for social media platforms to get right. With millions of users actively publishing image, video, and text posts every hour, manually reviewing the site's content is off the table.

    That's why platforms like YouTube, Facebook, and Twitter have turned to algorithms and artificial intelligence to help police their platforms. The results of these AI-powered moderation tools have been mixed -- just ask your favorite YouTuber how they feel about the website -- but it's clear that there isn't really a better solution for the time being.

    However, Facebook may have found a way to at least make its moderation tools more accurate. In a blog post published today, three company employees explain a new tool Facebook has already begun testing in the wild: Rosetta.

    Rosetta is a "large-scale" machine learning system designed to extract text from public Facebook and Instagram images and videos (in a "wide variety" of languages), and determine the context of the text and image together.

    In other words, Facebook is developing an AI that can understand memes.

    That may sound like a pretty ridiculous concept at first, but Facebook isn't doing this for the fun of it. Rosetta's primary purpose seems to lie in the detection of content that violates the tech giant's "hate-speech" policies, which may otherwise fly under the radar.

    However, Rosetta could have further uses down the line. In addition to offering enhanced moderation, it can improve the accuracy of personalized News Feed content, while also boosting the "relevance and quality" of on-site image search results.

    Rosetta will almost certainly be a controversial tool for certain members of the meme-loving public, but here's hoping the technology will prove smart enough to distinguish between silly-but-harmless content and truly offensive imagery.

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  2. kombu

    kombu TS Enthusiast Posts: 19   +30

    Looks like Libs are preparing for MemeWar 2020. God knows they need all the help they can get.
     
    JamesSWD, Reehahs and Danny101 like this.
  3. VitalyT

    VitalyT Russ-Puss Posts: 3,981   +2,358

    One day that AI will smarten up, realize it's serving Facebook, and kill itself.
     
  4. Ravey

    Ravey TS Booster Posts: 83   +28

    It's probably only a matter of time then before someone figures out how to adapt this algorithm to circumvent the "I'm not a robot" Captcha protection?
     
  5. hahahanoobs

    hahahanoobs TS Evangelist Posts: 2,240   +768

    Facebook is a meme, so this makes sense!
     
  6. JamesSWD

    JamesSWD TS Maniac Posts: 241   +152

    And that war will cost them millions of lives and an election, just like during the MemeWar of 2015-2016.
     
  7. JamesSWD

    JamesSWD TS Maniac Posts: 241   +152

    Oh goodie...now instead of weak-minded snitches reporting memes and getting people banned, FB's AI will decide as it ratchets up the censorship.
     

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