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Facebook is losing younger users to newer, hipper platforms

By Shawn Knight ยท 28 replies
Feb 12, 2018
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  1. People for years have been saying that Facebook is the social network for older people. Now, there may finally be some solid evidence to back up that theory.

    Digital measurement firm eMarketer on Monday predicted that in 2018, the number of US Facebook users ages 11 and younger will decline by 9.3 percent while users between the ages of 12 and 17 and 18 to 24 will drop off 5.6 percent and 5.8 percent, respectively. That’s significant as it is the first time eMarketer has predicted a decline in US Facebook users across these age groups.

    eMarketer said it expects Facebook to lose around two million users ages 24 and younger this year. Rather than simply migrate to Instagram as users have done in the past, eMarketer predicts some will jump ship to non-Facebook platforms.

    In the 24-and-younger age group, eMarketer anticipates Instagram adding 1.6 million users this year and Snapchat tacking on an additional 1.9 million users in that same range.

    Debra Aho Williamson, eMarketer principal analyst, said Snapchat could eventually experience more growth in older age groups, since it’s redesigning its platform to be easier to use. The question, she added, will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it.

    That’s the predicament Facebook is in, Williamson added.

    Permalink to story.

  2. Uncle Al

    Uncle Al TS Evangelist Posts: 5,504   +3,897

    Looks like old Zuck has even more to be worried about! Might be about time to turn facebook into an over 50 dating sight ......
    SirChocula, EClyde and JaredTheDragon like this.
  3. ZackL04

    ZackL04 TS Guru Posts: 545   +268

    They have been losing popularity with the younger crowd since your mom could join
  4. Rippleman

    Rippleman TS Evangelist Posts: 871   +393

    My 3 kids (23, 20, and almost 18) all were/are snapchat kind of kids. They have always said facebook is for old people lol.
    SirChocula likes this.
  5. Uncle Al

    Uncle Al TS Evangelist Posts: 5,504   +3,897

    uhhhhh ..... well since mom died 40 years ago, that's a long time .... about the time that the adding machine was in it's heyday ..... LOL
  6. ZackL04

    ZackL04 TS Guru Posts: 545   +268

    I apologize if you misunderstood, I wasnt replying to you, was talking generally
  7. EClyde

    EClyde TS Evangelist Posts: 1,865   +695

    What's "hip" ? I'm hip...I'm cool and I am on FB
  8. QuantumPhysics

    QuantumPhysics TS Evangelist Posts: 1,368   +1,006

    This is FAKE NEWS.
    There are kids using snapchat and other apps, yes, but there are no other apps that allow you to store/share photos or post in the manner Facebook does. It's like Aol Instant Messanger on steroids - not to mention instagram and Facebook's move towards video sharing - to compete with Youtube.
  9. TomSEA

    TomSEA TechSpot Chancellor Posts: 3,129   +1,635

    Facebook isn't going anywhere or suffering. It currently has 2.2 BILLION active users, which is nearly 1/3 of the world's population.

    For quick communication, kids are going to use what their friends are using and that's Snapchat and Instagram for right now. But as QuantumPhysics mentions, if they want to do any sort of video/photo sharing, they have to jump back on Facebook and often do. I have nieces and nephews all over the country that post on Facebook yet still use Snapchat and Instagram too.
    hahahanoobs likes this.
  10. captaincranky

    captaincranky TechSpot Addict Posts: 15,072   +4,080

    Oh man, I really must be getting old..:D I didn't think anything could ever be "hipper" than Facebook.

    Oops! Wait a minute! Stop the presses! Why not a porn version called, "Junkbook". :cool:(y)

    That would be a great place for all those genital selfies your iPhone puts you up to taking.:eek:
  11. I'm just surprised Facebook had that long a gevity! Remember MySpace?
  12. Well, that's what Yahoo thought too!
  13. captaincranky

    captaincranky TechSpot Addict Posts: 15,072   +4,080

    Ah @Shawn Knight , you were doing so well recently at not getting flagged for "click baiting", or, "fake news", until now. I feel your pain at these scurrilous accusations. Keep up the good work! :D (y)
  14. p51d007

    p51d007 TS Evangelist Posts: 2,004   +1,272

    Too much click bait, too much "old fogy" (politics), news and other stuff in the news feeds.
    Kids just want to post selfies, chit chat. Plus, it's harder for them to keep their parents from
    seeing what they do, if "everyone" is on FB.
  15. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,506   +5,070

    You mean the younger users that still have a FB account?
  16. I like my email account.. I can share photos with other people and even send them text... and likewise recieve...

    So why do I need any commercial driven social media for that? All Zuckerberg wants is to make money from your data.

    No thanks, I'm quite happy to be the grumpy old guy in this case... Even though I'm only 41...
  17. LenovoX

    LenovoX TS Booster Posts: 73   +32

    Too few & too late
  18. captaincranky

    captaincranky TechSpot Addict Posts: 15,072   +4,080

    In my generation the catch phrase was, "never trust anybody over thirty". So yeah, you're old...:D

    https://en.wikipedia.org/wiki/Jack_Weinberg <(Originator of the quote)
    Last edited: Feb 13, 2018
  19. BGrant

    BGrant TS Enthusiast Posts: 30   +27

    Proud non facebook user here. Scam company. Die already
    CortyDK likes this.
  20. Should be renamed "fecesbook" because its mainly full of crap....
  21. One day YouTube, Twitter and Facebook will combine and be called:
    captaincranky likes this.
  22. ET3D

    ET3D TechSpot Paladin Posts: 1,659   +320

    Now I can feel better about not having been active on Facebook. It's not because I'm old but because I'm young and hip. Not that I'm on any of the newer platforms, but 10 years from now I'll just claim it's because I knew they wouldn't last.
  23. GreenNova343

    GreenNova343 TS Maniac Posts: 366   +249

    Hmmm...could have sworn the minimum age that Facebook allowed for having an account was 13...so why do they have any users under that age?
  24. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,506   +5,070

    No that's the astronauts instruction manual for edible goo.
    senketsu and CortyDK like this.
  25. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,780   +1,166

    One day, we will all realize that things do evolve in time... even after things like the pod tide challenge, Trump getting elected, etc...
    Yeah you are just a kid...

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