Facebook is tweaking its News Feed algorithm to curb bogus health claims

nanoguy

TS Addict
Staff member

The company recently detailed its latest steps to clean up its platform of potentially harmful and misleading information, which tends to spread until it overruns our News Feeds.

It’s worth noting that Facebook isn’t taking down such content, but merely minimizing its reach. In two updates that took place over the last month, the company has been tweaking its algorithm to recognize exaggerated claims such as miracle cures, and downgrade posts that promote the sale of medical products that are of dubious value.

It may sound okay on paper, but there are at least two problems with this approach. The tweaks are focused around Pages, and they’ll only apply for as long as they post misleading health information, with no mention of banning or removing anything. And Facebook’s Travis Yeh says the company predicts “most Pages won’t see any significant changes to their distribution in News Feed as a result of this update.”

The changes also don’t seem to account for individuals reposting such information on their own timelines. And with Facebook’s latest redesign focusing on Groups, the News Feed tweaks seem even less effective – as soon as people adapt, it will just become a game of whack-a-mole.

Facebook’s timing is definitely interesting, with a recent Wall Street Journal investigation shining some light into how other platforms such as Amazon and YouTube are overrun with misinformation, to the point where it’s becoming harder to discern between proven treatments and scams.

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dualkelly

TS Booster
Wake me up when they delete the ****ing shithole pages of natural news and anti-vax nut job Tenpenny
 

Danny101

TS Guru
How does Facebook know what is bogus or not? Facebook haven't been on the up and up and it's just as easy to say that Facebook and it's claims are bogus as well.