Archean
Posts: 5,650 +102
Facebook 'likes' and adverts' value doubted
A BBC investigation suggests companies are wasting large sums of money on adverts to gain "likes" from Facebook members who have no real interest in their products.
I don't have any facebook account, but I must admit that I once created an account just to 'like' something (don't remember what the heck it was) for a friend, so it kind of make sense to me. Note that FB suspects that around 50 million accounts are fake.
A BBC investigation suggests companies are wasting large sums of money on adverts to gain "likes" from Facebook members who have no real interest in their products.
I don't have any facebook account, but I must admit that I once created an account just to 'like' something (don't remember what the heck it was) for a friend, so it kind of make sense to me. Note that FB suspects that around 50 million accounts are fake.