Global smartwatch shipments were mostly flat in 2020 due to the pandemic

Shawn Knight

Posts: 13,280   +132
Staff member
In a nutshell: Global smartwatch shipments dipped slightly in the fourth quarter due to a fresh wave of Covid-19 outbreaks, resulting in a nearly flat full year. Still, there were a couple of bright spots, including Apple's mid-range Apple Watch SE which could prompt others to put a bigger emphasis on non-flagship smartwatches moving forward.

According to Counterpoint Research’s latest Global Smartphone Shipments Tracker, Apple further solidified its position as the top smartwatch manufacturer during the holiday quarter. Compared to the same period a year earlier, Apple managed to grow its market share by six percent. Samsung increased its share by one percent while other major players like Huawei and Fitbit either lost market share or experienced no growth compared to Q4 2019.

Counterpoint senior analyst Sujeong Lim had high praise for the Apple Watch SE, the mid-range alternative to the Apple Watch Series 6 that was introduced in September. Lim believes the SE will spur others including Samsung to release similar variants that move adoption closer to the mass market.

The Apple Watch SE starts at $279, a bit less than the $399 that the Apple Watch Series 6 commands, but you will also sacrifice some key features like an always-on display, ECG functionality and sheer processing power.

Lim further notes that over the next three to four years, budget players like Oppo could gain significant market share and help bring down prices through increased competition.

Masthead courtesy oasisamuel

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QuantumPhysics

Posts: 5,023   +5,632
I bought my Applewatch 6 during the Pandemic as well as iPhone 12 Pro Max on the same day. I do appreciate apple's attempts to maintain social distancing while controlling store visits to ensure there was no scalping of its products.

Better than I can say for some GPU manufacturers and game console makers I could name.
 

p51d007

Posts: 2,768   +2,085
My Samsung Gear 3 Frontier is 3 years old this month. NOT ONE issue, 4 days battery life easy.
It's not like a smartphone to me. I don't need to buy a new one every year/other year. I'll keep the
one I have, until the battery dies, unless I will just open it up and replace the battery. It's flipping rock
solid stable on Tizen.
 

Danny101

Posts: 1,748   +756
Haven't really gotten into the smart watch phenomenon. Haven't worn any watch since I started using cell phones. Maybe some day. What are the advantages? Why would I want one?
 

TheBigFatClown

Posts: 931   +364
Haven't really gotten into the smart watch phenomenon. Haven't worn any watch since I started using cell phones. Maybe some day. What are the advantages? Why would I want one?

Same here. I'm not much of a watch wearing person. I don't like having them on my wrist 24/7. And life doesn't really promote 24/7 lifestyle on the wrist anyway. Showering, working on cars, doing dishes, swimming require removal unless waterproof. One use case I could see for wearing a watch is all the health related benefits. Heart rate monitoring and all that jazz. And they are a lot less cumbersome than carrying a cellphone around all the time just to know the day/time.