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Google abandons instant search as mobile dominates

By Shawn Knight ยท 9 replies
Jul 26, 2017
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  1. Google has removed a key feature from its search engine in order to better accommodate mobile users. Marissa Mayer, then serving as vice president of search products and user experience, introduced Google Instant in 2010. The feature, which leaned on Google’s auto-complete technology, predicted what you were searching for and showed relevant search results as you typed. As you continued to type, the results would be refined to better match your query.

    The goal with Google Instant was to save time. The feature accomplished this by providing faster searches (2-5 seconds faster per search according to Google) and not requiring users to click the search button or press enter to see results. Results were also deemed “smarter” and could help steer users in the right direction if they were unsure of exactly what they were searching for.

    That was seven years ago which, as you know, is an eternity when dealing with technology.

    These days, more than half of all Google searches take place on mobile devices. Whereas desktops offer plenty of screen real estate and input via keyboard, mobile devices have much smaller screens and often rely on virtual keyboards. These constraints limit the effectiveness of Google Instant and have ultimately led the search giant to abandon the feature.

    A spokesperson for Google said the change will allow them to make search even faster and more fluid on all devices.

    Permalink to story.

     
  2. MoeJoe

    MoeJoe Banned Posts: 837   +441

    Good
     
  3. Evernessince

    Evernessince TS Evangelist Posts: 3,816   +3,209

    "A spokesperson for Google said the change will allow them to make search even faster and more fluid on all devices."

    No, it just means it will be like google before instant came about. IMO it feels really old. I know that it is very easy for google to find out whether you are on mobile or desktop and it makes zero sense to compromise all platforms for the sake of one. Just ask Microsoft how that's been working out.
     
    mcborge and psycros like this.
  4. m4a4

    m4a4 TS Evangelist Posts: 1,401   +968

    As long as it has it's auto complete, I don't care. Always made sure to find the search terms that I wanted before clicking on it (or hitting 'enter').
    Never really cared much for instant page results...
     
    mrtraver, spydercanopus and bmw95 like this.
  5. Theinsanegamer

    Theinsanegamer TS Evangelist Posts: 1,517   +1,725

    Google abandons another idea several years after introduction.

    in other news, water is wet.
     
    tuxbugy, mcborge, bmw95 and 1 other person like this.
  6. p51d007

    p51d007 TS Evangelist Posts: 1,894   +1,170

    I don't bother with google...I use an alternate.
     
  7. Kotters

    Kotters TS Maniac Posts: 330   +223

    Cool story bro
     
  8. Bubbajim

    Bubbajim TechSpot Staff Posts: 638   +614

    Wait, water is wet?! When did that happen?!
     
    mcborge likes this.
  9. mrtraver

    mrtraver TS Evangelist Posts: 419   +133

    Fake news! SAD!
     
  10. captaincranky

    captaincranky TechSpot Addict Posts: 14,696   +3,848

    The best thing about Google, (at least if you plenty of free time you'd like to waste), is when you click on the "alternate search terms" at the bottom of the page, it gives you the same results you got the first time with your own keywords...:D And yet, I still fall for it more often than not. *nerd*
     

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