Google Chrome is finally transitioning to Manifest V3, introducing new rules for ad blockers

Skye Jacobs

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The big picture: Google claims that the new version of its Chrome extension platform will mean a safer and more efficient browser experience for users. While there are some features in Manifest V3 that will facilitate this, critics claim that the new controls are more helpful to advertisers. This has raised questions about Google's motivations, given that a significant portion of its revenue comes from advertising.

After six years of development, Google Chrome is transitioning to Manifest V3 – Mountain View's new version of the Chrome extension platform – which will become mandatory for all extensions. Initially introduced in 2018, the last update regarding Manifest V3 came a few months ago when Google indicated that extensions using V2 would begin to be phased out starting in early June across the Beta, Dev, and Canary channels.

Google states that 85% of actively maintained extensions in its store have Manifest V3 versions ready. Users of popular extensions like uBlock Origin have started seeing warnings that they may soon be unsupported.

Developers of such extensions are adapting, with uBlock Origin planning a "Lite" version compatible with Manifest V3. Ghostery, for its part, has adapted its software to work around the limitations imposed by Manifest V3.

Google claims Manifest V3 aims to enhance the security, privacy, performance, and trustworthiness of extensions as it introduces stricter limits on what they can do and how they access user information. However, this claim is disputed by organizations like the Electronic Frontier Foundation and Mozilla, which will continue supporting Manifest V2. Critics, namely the makers of ad- and tracker-blocking extensions, say the restrictions in this platform are designed to help advertisers, not users.

While Google insists it is not eliminating ad blockers but making them safer, the new rules, such as disallowing remotely hosted code, complicate the maintenance of ad-blocking lists. For instance, under Manifest V3, ad blocking extensions seeking to modify their filter lists will need to submit their updates through Chrome Web Store's approval system. This process could potentially slow down the ability of ad blockers to respond quickly to new advertising techniques or anti-adblock measures implemented by websites.

Other features in Manifest V3 include Offscreen Document, which provides DOM access for extensions to use in a variety of scenarios like audio playback; User Scripts API, which helps user script manager extensions run scripts more safely; and Side Panel API and Reading List API, which add more functionality for extensions, with the Side Panel API already available and the Reading List API in Beta.

Google has also improved content filtering support by increasing the limits for static and dynamic rulesets, which it claims are particularly beneficial for ad-blocking extensions

One of the most significant changes is the replacement of background pages with service workers. Background pages are always running in the background, allowing them to maintain state and handle events continuously. Because they are always active, background pages can consume significant system resources, impacting browser performance.

Service workers, by contrast, are not always running. They are event-driven, meaning they start up when needed and shut down when idle. The end result for users could be improved browser performance and reduced memory usage.

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Mmm. I'll take a wait and see on this. Currently using the Malwarebytes security guard full which comes free with MBAM paid Premium security.

It blocks all sorts of stuff, and shows the count in realtime (if you wish to set to display that). Also blocks "scams," "Malware." (Three active, catagories)

Works very well, the most active part is: "Ads/trackers." On some sites it blocks hundreds - trackers mostly.
On others just one or two, and we can exclude favourite sites. Very versatile.

I wonder if V3 will limit this? Surely not the Scams and Malware part at least. Oh and it's also possible to add selective adds blocks/allows and particular hidden trackers on all sites. (like the everywhere, "doublclick.net")

The database is updated frequently and can be done manually too. Just one click.

If this excellent, but not free, security and tracker/ad blocker is busted by V3. I'll consider changing browsers, but as said, I'll wait and see.
 
" This has raised questions about Google's motivations,............."
I have no doubts about anyone's motivations regarding tech and the internet. They are all motivated by the thirst for my money. They employ a lot of skill dressing it up to look like something I can't live without.
 
Users who want to keep their ad blockers will "transition" to other browsers. If the people at Goolag won't allow ad blockers in Chrome, then we as a community will simply move to other browsers that do allow them, or even ones that have ad blockers built in. There are several.
 
My concern is that almost every browser out there like Brave, Vivaldi, Edge, Opera, etc. are Blink-based and basically reskinned Chromium. Chromium-based browsers intent on keeping Manifest V2 support without taking further measures, they are only buying time.

These browsers should join forces and create some sort of common standards forum, with a common fork of Blink/Chromium intent on preserving MV2 support, removing all Google tracking and other features, along with creating an alternative extension store.
 
The day my ad blockers stop working is the day I delete chrome, so I don't really lose, and neither will you.
Its like the arms race of the cold war (for those who know history). Until we can get a balance of MAD (mutually assured destruction) there will always be a battle between advertising that supports the cost of Chrome (and which provides Google shareholders with money) and the Ad-blocking software/users who are keen to show advertisers that they cannot be bought for the cost of a "free" Chrome/Search interface. AdBlockers need to keep destroying ads until Google brings their costs (and wasted funding) under control so that they can have a small profit and do not need nearly as many ads and that they are not so in-your-face. Part of the destruction/restructuring of Google can also be helped by boycotting any and all businesses whose web app designers chose to only support Chrome customer interface rather than say Firefox - get Chrome away from its monopoly status.
 
What these *****s have to understand is that if they go to the point where adlock doesn't work anymore (because it still does. I don't know why people say it doesn't, I think that's just to get people to not download it. but it works) then I'll just use Python to just pull the videos that I want to watch and to pull the articles from websites that I actually give a **** about. I don't know anything about programming but I've used chat GPT to do exactly this when I wanted to go with videos to place that wasn't going to have reception. so I know it's easy and I know that other people will figure that out as well because pythons increasingly accessible and people are just going to make little apps that you can download and this is just stupidity. what's funny is that they're having all their sources of money taken away from them by the government and by ai startups, everyone hates them, and their strategy to try to write the ship is to just suffocate the rest of whatever they have and it's like okay in the short term yeah you'll probably stabilize the losses but then like everyone is permanently just going to look for a way to never use Google again. I already know that the second I get rid of this mother ****ing phone I will never get a Google phone again It is the worst experience of my life and it's because of all these little technologies that keep getting shoved into it to try to control how I use it.

And I say that just because it's like a sign of things to come for the rest of the world to still use this Google.
 
Seems that DuckDuckGo browser for windows has dropped off the charts. I know it's good on iphone and I use it.

I had high hopes for it on the Windows desktop/laptop platform, but just silence.
Anyone tried the latest for Windows?

I tried the old original beta, but wasn't really up to the job. Still hoping.
 
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